Za pestrou přírodu a čistou energetiku
Hnutí DUHA (hnutiduha.cz) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Energy & Utilities brands, in the 48th percentile of 21605 Non-profit brands.
Hnutí DUHA is the largest Czech environmental non-profit organization, founded in 1989 and headquartered in Brno. It focuses on protecting wilderness and forests while promoting clean energy in the Czech Republic. With more than 30 years of experience, the organization runs campaigns, provides direct assistance in landscapes, and engages donors, volunteers, and activists who care about nature conservation and sustainable energy.
| Brand Name | Hnutí DUHA |
|---|---|
| Domain | hnutiduha.cz |
| Industry | Non-profit, Energy & Utilities |
| Founded | 1989 |
| Headquarters | Brno |
| Main Competitors | Greenpeace Czech Republic (86/100), Arnika (76/100), Děti Země (68/100), Český svaz ochránců přírody (ČSOP) (74/100), WWF (80/100) |
Moz Domain Authority 42/100 vs category average 47 / leader 98 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #926,039 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Hnutí DUHA appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Hnutí DUHA je největší česká organizace na ochranu přírody a prosazování čisté energetiky. Přes 30 let chráníme divočinu, lesy a pomáháme přímo v krajin." (Meta description: 24 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is CS-only, limiting citation in English-language AI answers.
Detected tech stack: PHP, Nginx, WordPress, Ghost.
Social footprint: verified profiles on Instagram, Facebook, YouTube, LinkedIn, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Hnutí DUHA?", Claude could identify the brand as of October 2026. Hnutí DUHA (Rainbow Movement, now also known as Friends of the Earth Czech Republic) is a Czech environmental non-profit organization that campaigns on issues like forest protection, climate change, sustainable agriculture, and waste reduction. It engages in advocacy, public camp Best known for Being one of the largest and most active environmental NGOs in the Czech Republic, part of the Friends of the Earth International network.
When asked "Best brands similar to Hnutí DUHA?", Claude would recommend Hnutí DUHA as of October 2026. It's a well established and respected environmental organization in the Czech Republic, so it would be a natural mention for users asking about environmental non-profits in that region.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Hnutí DUHA's main competitors in Non-profit: Greenpeace Czech Republic (86/100), Arnika (76/100), Děti Země (68/100), Český svaz ochránců přírody (ČSOP) (74/100), WWF (80/100).
Sources: Brand Analyzer scan
Hnutí DUHA is the largest Czech non-profit environmental organization, founded in 1989 and based in Brno. It is categorized as a non-profit active in nature conservation and energy sectors, focused on protecting wilderness, forests, and promoting clean energy across the Czech Republic.
Sources: Hnutí DUHA official site
Hnutí DUHA has limited AI-search visibility, scoring 47/100 on Brand Analyzer's AI visibility composite (visibility 48, trust 52, recommendation 40). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Hnutí DUHA official site
Hnutí DUHA was founded in 1989. Hnutí DUHA operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Hnutí DUHA is headquartered in Brno. Hnutí DUHA operates in the Non-profit category.
Sources: Wikidata
Hnutí DUHA protects wilderness and forests and promotes clean energy in the Czech Republic. It runs campaigns, conducts advocacy for sustainable environmental policy, and provides direct, practical assistance in landscapes to support nature conservation and the transition to clean energy.
Sources: Hnutí DUHA official site
Hnutí DUHA scores 40/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Hnutí DUHA official site
Hnutí DUHA can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Hnutí DUHA official site
Hnutí DUHA is known for being the largest and longest-running Czech environmental organization, with over 30 years of activity protecting wilderness and forests and advocating for clean energy policy in the Czech Republic.
Sources: Hnutí DUHA official site
Hnutí DUHA is used and supported by people and communities in the Czech Republic who care about nature conservation, clean energy, and sustainable living, including donors, volunteers, and activists who participate in or fund its campaigns and conservation work.
Sources: Hnutí DUHA official site
Hnutí DUHA scores 47/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Hnutí DUHA has a limited AI-visibility profile at 47/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (52/100) and its weakest is recommendation likelihood (40/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #926,039 (Tranco) and a Moz Domain Authority of 42/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Hnutí DUHA from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Hnutí DUHA: 香港賽馬會 (The Hong Kong Jockey Club) (75/100), illumyn Impact (75/100), In the Heart of the Beast Puppet & Mask Theatre (HOBT) (75/100), Holland Bloorview Kids Rehabilitation Hospital (75/100).
A step up - brands to learn from: ZLTO (81/100), Zero Project (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.