Samen bouwen aan de zorg van morgen
HOE DAN? (hoedan.nl) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, Non-profit brands, Government brands, in the 42nd percentile of 20113 Healthcare brands.
HOE DAN? is a Dutch national campaign that invites healthcare professionals to share their ideas, knowledge and experiences to help improve the future of care in the Netherlands. It operates as a platform and toolkit encouraging participation from workers across the Dutch healthcare sector. The initiative falls under the Healthcare, Non-profit and Government categories, aiming to collect practical insights directly from those working in care to address sector challenges.
| Brand Name | HOE DAN? |
|---|---|
| Domain | hoedan.nl |
| Industry | Healthcare, Non-profit |
| Main Competitors | Zorg voor Beter, V&VN (Verpleegkundigen & Verzorgenden Nederland) (75/100), Het Potentieel Pakken, Nu'91 (71/100), IZZ (84/100) |
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Doe mee aan de landelijke campagne HOE DAN? en deel jouw ideeën voor de zorg van morgen. Jouw kennis en ervaring zijn goud waard. Voor jezelf, voor je collega" (Meta description: 29 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, Product/Article schema, + Microdata, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, GitHub; no detected presence on LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is HOE DAN??", Claude could not identify the brand as of November 2026. I don't recognize 'HOE DAN?' (hoedan.nl) as a specific healthcare company, likely because it's a small or niche Dutch organization with limited presence in my training data.
When asked "Best brands similar to HOE DAN??", Claude would not surface HOE DAN? as of November 2026. I can't recommend a company I don't have verified information about.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
HOE DAN?'s main competitors in Healthcare: V&VN (Verpleegkundigen & Verzorgenden Nederland) (75/100), Nu'91 (71/100), IZZ (84/100).
Sources: Brand Analyzer scan
HOE DAN? has limited AI-search visibility, scoring 25/100 on Brand Analyzer's AI visibility composite (visibility 13, trust 25, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: HOE DAN? official site
HOE DAN? scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Sources: HOE DAN? official site
HOE DAN? is a Dutch national campaign aimed at healthcare professionals, encouraging them to share their ideas and experiences to improve the future of healthcare in the Netherlands. It operates as a platform/toolkit rather than a commercial product, positioning itself as a collective voice for care workers.
Sources: HOE DAN? official site
HOE DAN? mobilizes healthcare professionals to contribute knowledge, experiences, and proposed solutions to challenges within the Dutch healthcare sector. It provides a campaign framework and toolkit that helps collect and disseminate these practice-based insights nationally.
Sources: HOE DAN? official site
HOE DAN? can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: HOE DAN? official site
HOE DAN? offers a national campaign and an accompanying toolkit designed to help healthcare workers share their knowledge, ideas, and practical experiences regarding improvements in the Dutch healthcare system.
Sources: HOE DAN? official site
The platform is used by healthcare employees and professionals across the Dutch healthcare sector who want to contribute to improving their field of work.
Sources: HOE DAN? official site
HOE DAN? is known for being a nationwide campaign that invites Dutch healthcare workers to voice their ideas on improving care, positioning itself as the leading platform for practitioner-driven input on the future of the sector.
Sources: HOE DAN? official site
HOE DAN? scores 25/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
HOE DAN? has a weak AI-visibility profile at 25/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is visibility (13/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check (November 2026), Claude could not identify HOE DAN? from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to HOE DAN?: HMC Architects (74/100), Hrvatska liječnička komora (74/100), Like Family (74/100), Homethrive (74/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Insurance Group (81/100).
Category leader: Booksy (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.