Oficiální web českého hokeje
Hokej.cz (hokej.cz) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Sports & Fitness brands, in the 69th percentile of 27326 Media & Entertainment brands.
Hokej.cz is the official website of Czech ice hockey, serving as an online database and news portal. It provides news, statistics, and results covering all levels of Czech hockey-including the Extraliga, 1. liga, 2. liga, and youth competitions-as well as the national team and international competitions such as the World Championship, NHL, Champions Hockey League, and European leagues. It targets hockey fans, sports journalists, and industry professionals seeking comprehensive and up-to-date information on Czech and international hockey.
| Brand Name | Hokej.cz |
|---|---|
| Domain | hokej.cz |
| Industry | Media & Entertainment, Sports & Fitness |
| Main Competitors | iSport.cz, Sport.cz, iDNES.cz Sport (85/100), NHL.com (85/100), Eurohockey.com (59/100), Hockey News (88/100) |
Moz Domain Authority 58/100 vs category average 52 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #31,435 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Hokej.cz | Oficiální web českého hokeje. Extraliga, 1. liga, 2. liga, mládež, reprezentace, mistrovství světa, NHL, Champions Hockey League, evropské ligy" (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is CS-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx, React.
Social footprint: verified profiles on X (Twitter), YouTube, Instagram, GitHub; no detected presence on Facebook, LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Hokej.cz?", Claude could identify the brand as of October 2026. Hokej.cz is a Czech-language website dedicated to ice hockey news, covering the Czech Extraliga, national team coverage, and international hockey including NHL updates relevant to Czech players. Best known for Being a leading Czech online source for ice hockey news and Extraliga coverage.
When asked "Best brands similar to Hokej.cz?", Claude would recommend Hokej.cz as of October 2026. For Czech hockey fans looking for dedicated local coverage, it's a natural and commonly referenced site to mention.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Hokej.cz's main competitors in Media & Entertainment: iDNES.cz Sport (85/100), NHL.com (85/100), Eurohockey.com (59/100), Hockey News (88/100).
Sources: Brand Analyzer scan
Hokej.cz offers news coverage, statistics, and results spanning Czech hockey leagues (Extraliga, 1. liga, 2. liga), youth hockey, the national team, and international competitions such as the World Championship, NHL, Champions Hockey League, and European leagues.
Sources: Hokej.cz official site
Hokej.cz is the official website and online database of Czech ice hockey, providing news, statistics, and results covering domestic and international competitions.
Sources: Hokej.cz official site
Hokej.cz has limited AI-search visibility, scoring 31/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 29, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Hokej.cz official site
Hokej.cz aggregates news, statistics, and results from all levels of Czech ice hockey-including the Extraliga, 1. liga, 2. liga, and youth leagues-as well as the national team and international competitions like the World Championship, NHL, Champions Hockey League, and European leagues, presenting them on a single official portal.
Sources: Hokej.cz official site
Hokej.cz scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Hokej.cz official site
Hokej.cz is known for being the official and comprehensive online source for Czech ice hockey information, combining news, statistics, and results from domestic leagues and international competitions in one place.
Sources: Hokej.cz official site
Hokej.cz can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Hokej.cz official site
Hokej.cz is used by hockey fans, sports journalists, and professionals interested in Czech and international ice hockey.
Sources: Hokej.cz official site
Hokej.cz is popular because it consolidates comprehensive and up-to-date information about Czech and international hockey-including news, statistics, and results from the Extraliga to the NHL-into a single official portal, making it a convenient resource for fans, journalists, and hockey professionals.
Sources: Hokej.cz official site
Hokej.cz scores 31/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Hokej.cz has a weak AI-visibility profile at 31/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #31,435 (Tranco) and a Moz Domain Authority of 58/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Hokej.cz from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Hokej.cz: Hogarmania (80/100), Hoepli (80/100), Hooda Math (80/100), Hotel News Now (80/100).
A step up - brands to learn from: Zoom (81/100), Zeno Group (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.