O hokeju wiemy wszystko
Hokej.Net (hokej.net) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Sports & Fitness brands, in the 42nd percentile of 36845 Media & Entertainment brands.
Hokej.Net is a Polish sports website dedicated to ice hockey, focusing on the Polska Hokej Liga (PHL) and other competitions organized by the Polish Ice Hockey Federation (PZHL). It provides match reports, results, and analyses, positioning itself as a central source of information for Polish ice hockey fans. The site targets supporters of domestic hockey leagues who follow news, scores, and live match coverage.
| Brand Name | Hokej.Net |
|---|---|
| Domain | hokej.net |
| Industry | Media & Entertainment, Sports & Fitness |
| Main Competitors | PZHL.org, Przegląd Sportowy, Sport.pl (85/100), Eurohockey.com (59/100), Hokej.pl |
Moz Domain Authority 48/100 vs category average 50 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #176,991 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Hokej.Net - o hokeju wiemy wszystko! Hokej na lodzie, PHL, PZHL, Polski Hokej, Hokej Live, Hokej na Żywo" (Meta description: 18 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is PL-only, limiting citation in English-language AI answers.
Detected tech stack: Apache.
Social footprint: verified profiles on YouTube, X (Twitter), Instagram, GitHub; no detected presence on Facebook, LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Hokej.Net?", Claude could identify the brand as of October 2026. Hokej.Net is a Czech/Slovak ice hockey news website that covers hockey leagues such as the Czech Extraliga, NHL, and international tournaments with news, statistics, and match results. Best known for Czech-language ice hockey news and statistics coverage.
When asked "Best brands similar to Hokej.Net?", Claude would not surface Hokej.Net as of October 2026. It's a niche regional hockey news site, so I'd only mention it if someone specifically asked for Czech or Slovak hockey media sources.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Hokej.Net's main competitors in Media & Entertainment: Sport.pl (85/100), Eurohockey.com (59/100).
Sources: Brand Analyzer scan
Hokej.Net has limited AI-search visibility, scoring 28/100 on Brand Analyzer's AI visibility composite (visibility 18, trust 29, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Hokej.Net official site
Hokej.Net offers match reports, live score updates, results, and analyses related to the Polska Hokej Liga (PHL) and other PZHL-organized ice hockey competitions in Poland.
Sources: Hokej.Net official site
Hokej.Net scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Hokej.Net official site
Hokej.Net is a Polish sports website focused on ice hockey, providing news, results, and analysis primarily centered on the Polska Hokej Liga (PHL) and other competitions run by the Polish Ice Hockey Federation (PZHL).
Sources: Hokej.Net official site
Hokej.Net delivers detailed match reports, results, and analyses from Polish ice hockey leagues, particularly the PHL and other PZHL-organized competitions, serving as an information hub for domestic hockey news.
Sources: Hokej.Net official site
Hokej.Net can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Hokej.Net official site
Hokej.Net is used by Polish ice hockey fans, including supporters of PHL and PZHL teams, as well as individuals who follow national hockey news, scores, and live match updates.
Sources: Hokej.Net official site
Hokej.Net is known for its comprehensive coverage of Polish ice hockey, including live match updates, results, and detailed reporting on the PHL and PZHL competitions.
Sources: Hokej.Net official site
Hokej.Net scores 28/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Hokej.Net has a weak AI-visibility profile at 28/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is visibility (18/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #176,991 (Tranco) and a Moz Domain Authority of 48/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Hokej.Net from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Hokej.Net: HlídacíPes.org (74/100), Haus der Kulturen der Welt (HKW) (74/100), Homebuilt Airplanes (74/100), Homeland Preparedness News (74/100).
A step up - brands to learn from: Zoom (81/100), Znews (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.