Tu compañía de luz 100% verde
Holaluz (holaluz.com) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Energy & Utilities brands, Other brands, in the 86th percentile of 6013 Energy & Utilities brands.
Holaluz is a Spanish energy company headquartered in Barcelona that provides 100% green electricity and gas tariffs, along with solar panel installation and maintenance services. The company targets environmentally conscious households seeking transparent energy pricing, lower utility bills, and the ability to sell surplus solar energy. Holaluz positions itself as a sustainability-focused alternative to traditional energy providers, offering integrated solutions for electricity, gas, and solar power.
| Brand Name | Holaluz |
|---|---|
| Domain | holaluz.com |
| Industry | Energy & Utilities, Other |
| Headquarters | Barcelona |
| Main Competitors | Iberdrola (63/100), Endesa (81/100), Naturgy, Repsol (82/100), Som Energia (86/100), Podo (69/100), Octopus Energy (78/100) |
Moz Domain Authority 52/100 vs category average 39 / leader 92 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #493,711 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Instálate placas solares y ahorra en tu factura de la luz. Saca partido a la energía solar, tarifas fijas, subvenciones, servicio de mantenimiento..." (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, + Microdata, og:title, og:description, og:image, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is ES-only, limiting citation in English-language AI answers.
Detected tech stack: Vue.
Social footprint: verified profiles on X (Twitter), LinkedIn, YouTube, Instagram, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Holaluz?", Claude could identify the brand as of September 2026. Holaluz is a Spanish renewable energy company based in Barcelona that supplies 100% renewable electricity and gas to homes and businesses, positioning itself as a green, tech-driven alternative to traditional utilities. It's known for transparent billing and its commitment to sou Best known for Being a green energy retailer in Spain focused on 100% renewable electricity supply.
When asked "Best brands similar to Holaluz?", Claude would recommend Holaluz as of September 2026. It's a well-known player in Spain's renewable energy retail market, so it would come up naturally when discussing green utility providers there.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Holaluz's main competitors in Energy & Utilities: Iberdrola (63/100), Endesa (81/100), Repsol (82/100), Som Energia (86/100), Podo (69/100).
Sources: Brand Analyzer scan
Holaluz has limited AI-search visibility, scoring 45/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 60, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Holaluz official site
Holaluz is headquartered in Barcelona. Holaluz operates in the Energy & Utilities category.
Sources: Wikidata
Holaluz offers 100% green electricity and gas tariffs, solar panel installation, fixed energy rate plans, solar system maintenance services, and options for customers to sell surplus energy generated from their solar panels.
Sources: Holaluz official site
Holaluz scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Energy & Utilities options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Holaluz official site
Holaluz is a Spanish energy company based in Barcelona that supplies 100% green electricity and gas, and also offers solar panel installation and maintenance services for homes.
Sources: Holaluz official site
Holaluz provides renewable electricity and gas tariffs to households, installs solar panels, offers fixed-rate energy plans, and provides maintenance services. It also enables customers to sell surplus solar energy they generate.
Sources: Holaluz official site
Holaluz can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Holaluz official site
Holaluz is known for offering 100% green energy tariffs and combining electricity and gas supply with solar panel installation, positioning itself as a sustainability-driven alternative in the Spanish energy market.
Sources: Holaluz official site
Holaluz is used by households and environmentally responsible consumers in Spain who are looking for transparent, green energy tariffs and solar power solutions to reduce their electricity costs.
Sources: Holaluz official site
Holaluz scores 45/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Holaluz has a limited AI-visibility profile at 45/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (60/100) and its weakest is visibility (28/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #493,711 (Tranco) and a Moz Domain Authority of 52/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Holaluz from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Holaluz: Hitachi Energy (83/100), HETAS (83/100), Greater Houston Partnership (83/100), Huntsman Corporation (83/100).
A step up - brands to learn from: SUEZ (91/100), SLB (91/100).
Category leader: Electrek (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.