Your Home, Delivered Online
home24 (home24.com) earns a Brand Analyzer score of 75 out of 100, placing it in the Brand-Ready tier among E-commerce brands, Other brands. Among 3980 E-commerce brands analyzed, home24 ranks in the 56th percentile (category average 73, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 95/100, Digital Presence 100/100, Visual Identity 96/100, Messaging Clarity 95/100, Trust Foundation 85/100, AI Discoverability 51/100, Brand Authority 23/100.
home24 is a German online furniture and home living retailer founded in 2012 and headquartered in Berlin. It offers a broad, curated assortment of furniture and home goods, targeting homeowners and renters seeking convenient, affordable, and stylish furnishing solutions. The company operates in Europe and Latin America, positioning itself as a leading e-commerce destination for home furnishing needs.
| Brand Name | home24 |
|---|---|
| Domain | home24.com |
| Industry | E-commerce, Other |
| Founded | 2012 |
| Headquarters | Berlin |
| Main Competitors | Wayfair (88/100), IKEA (95/100), Made.com (91/100), Westwing, Otto (93/100), Maisons du Monde, AmazonHome (88/100) |
Moz Domain Authority 34/100 vs category average 38 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "home24" (No meta description. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js.
Social footprint: verified profiles on Instagram, X (Twitter), LinkedIn, GitHub; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
home24 scores 27/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
home24 has a weak AI-visibility profile at 27/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (38/100) and its weakest is trust (23/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 34/100 and thin schema.org structured data. In a live check, Claude could already identify home24 from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is home24?", Claude could identify the brand as of August 2026. home24 is a German online furniture and home goods retailer that sells items like sofas, beds, tables, and decor across Europe and Latin America, founded in 2009 in Berlin. It operates as a pure online player, though it has also opened some showrooms, and was backed by Rocket Int Best known for Online furniture and home furnishings retail in Germany and Europe.
When asked "Best brands similar to home24?", Claude would recommend home24 as of August 2026. It's a well-known online furniture retailer in Europe, so it's a reasonable mention alongside other e-commerce home goods brands like Wayfair or Made.com.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
home24's main competitors include Wayfair (88/100), IKEA (95/100), Made.com (91/100), Westwing, Otto. These companies compete in the E-commerce space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
home24 and IKEA are competitors in E-commerce. Brand Analyzer scores home24 at 75/100 and IKEA at 95/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to home24 include Wayfair (88/100), IKEA (95/100), Made.com (91/100), Westwing, Otto. Each is an established option in the E-commerce space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
home24 is a German online furniture and home living retail company, founded in 2012 and headquartered in Berlin. It operates as an e-commerce platform offering a wide range of home and living products to customers primarily in Europe and Latin America.
Sources: home24 official site
home24 has limited AI-search visibility, scoring 27/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 23, recommendation 38). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: home24 official site
home24 was founded in 2012. home24 operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
home24 is headquartered in Berlin. home24 operates in the E-commerce category.
Sources: Wikidata
home24 offers a broad range of home and living products, including furniture and home décor items, sold through its online retail platform with delivery services to customers in Europe and Latin America.
Sources: home24 official site
home24 sells furniture and home décor products through an online retail platform. It curates a broad assortment of home and living goods, provides delivery services, and aims to make furnishing homes convenient and enjoyable for its customers.
Sources: home24 official site
home24 scores 38/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: home24 official site
home24 can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: home24 official site
home24 is used by homeowners and renters who are looking for convenient, affordable, and stylish furniture and home décor solutions through online shopping.
Sources: home24 official site
home24 is known for being a leading online retailer of furniture and home living products in Europe and Latin America, offering a broad and curated selection of items combined with convenient online shopping and delivery experiences.
Sources: home24 official site
Ranked closest to home24: Homary (75/100), HGLRC (75/100), HomeAway (75/100), Illumicrate (75/100).
A step up - brands to learn from: Yogamatters (81/100), Yiftee (81/100).
Category leader: IONOS (97/100).