Meubels bestel je online
home24 (home24.nl) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among E-commerce brands, Real Estate brands, Other brands, in the 79th percentile of 25379 E-commerce brands.
Home24 is a German online furniture retailer founded in 2012 and headquartered in Berlin. It sells furniture, lamps, and home accessories through its e-commerce platform, including a Dutch storefront (home24.nl). The company aims to make it simple for customers to order items for their interior online, offering a wide assortment, discounts, and a club membership program for additional inspiration and benefits. It targets consumers looking to furnish or renovate their homes via an easy online shopping experience.
| Brand Name | home24 |
|---|---|
| Domain | home24.nl |
| Industry | E-commerce, Real Estate |
| Founded | 2012 |
| Headquarters | Berlin |
| Main Competitors | Wayfair (79/100), IKEA (95/100), Made.com (91/100), Westwing (78/100), Fashion for Home, Otto (93/100), Maisons du Monde (69/100) |
Moz Domain Authority 34/100 vs category average 41 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #166,568 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Meubels, lampen en woonaccessoires maken van jouw huis een echt thuis. Bestel alles voor je interieur snel en eenvoudig online | home24" (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions ClaudeBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is home24?", Claude could identify the brand as of October 2026. home24 is an online retailer specializing in furniture and home decor, operating across Europe including a Dutch storefront at home24.nl, offering a wide range of products from sofas and beds to decor and lighting. Best known for being one of Europe's largest online-only furniture and home goods retailers.
When asked "Best brands similar to home24?", Claude would recommend home24 as of October 2026. It's a well-known player in the European online furniture space, so it would come up naturally alongside brands like Wayfair or Made.com.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
home24's main competitors in E-commerce: Wayfair (79/100), IKEA (95/100), Made.com (91/100), Westwing (78/100), Otto (93/100).
Sources: Brand Analyzer scan
home24 has limited AI-search visibility, scoring 41/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 48, recommendation 57). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: home24 official site
home24 was founded in 2012. home24 operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
home24 is headquartered in Berlin. home24 operates in the E-commerce category.
Sources: Wikidata
home24 scores 57/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: home24 official site
Home24 offers furniture, lamps, and home accessories for interior decoration, available through its online store. It also provides a club membership program that gives members additional inspiration and discounts on products.
Sources: home24 official site
Home24 is a German online furniture retail company founded in 2012 and headquartered in Berlin. It operates an e-commerce platform selling furniture, lighting, and home accessories across multiple European markets, including the Netherlands through home24.nl.
Sources: home24 official site
home24 can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: home24 official site
Home24 sells furniture, lamps, and home accessories through an online store, allowing customers to browse and order interior products for delivery. It offers a broad assortment, promotional discounts, and a club membership program that provides additional inspiration and benefits to shoppers.
Sources: home24 official site
home24 scores 41/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
home24 has a limited AI-visibility profile at 41/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (57/100) and its weakest is visibility (28/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #166,568 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 34/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify home24 from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to home24: Holt Renfrew (82/100), Holland & Barrett (82/100), 홈플러스 (Homeplus) (82/100), Homesick (82/100).
A step up - brands to learn from: Zoom (91/100), Zappos (91/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.