Collaborative. Accountable. Authentic.
Lathrop GPM (hopkinscarley.com) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Legal brands, Other brands, in the 55th percentile of 5072 Legal brands.
Lathrop GPM is a full-service law firm founded in 1866 and headquartered in Kansas City. It provides legal counsel to businesses and clients worldwide across multiple practice areas and industries. The firm emphasizes a collaborative, accountable, and authentic culture, prioritizing diversity and inclusion while tailoring legal solutions to individual client needs rather than offering a one-size-fits-all approach.
| Brand Name | Lathrop GPM |
|---|---|
| Domain | hopkinscarley.com |
| Industry | Legal, Other |
| Founded | 1866 |
| Headquarters | Kansas City |
| Main Competitors | Stinson LLP (83/100), Husch Blackwell (78/100), Polsinelli (67/100), Shook, Hardy & Bacon (76/100), Dentons (73/100), DLA Piper (86/100), Greenberg Traurig (85/100), Armstrong Teasdale (78/100) |
Moz Domain Authority 34/100 vs category average 39 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Clients around the world hire Lathrop GPM not only for our skills and ingenuity, but also because great results come from teams who enjoy what they do." (Meta description: 27 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on LinkedIn, Facebook, X (Twitter), Instagram; no detected presence on YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Lathrop GPM's main competitors in Legal: Stinson LLP (83/100), Husch Blackwell (78/100), Polsinelli (67/100), Shook, Hardy & Bacon (76/100), Dentons (73/100).
Sources: Brand Analyzer scan
Lathrop GPM has limited AI-search visibility, scoring 34/100 on Brand Analyzer's AI visibility composite (visibility 21, trust 41, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Lathrop GPM official site
Lathrop GPM was founded in 1866. Lathrop GPM operates in the Legal category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Lathrop GPM is headquartered in Kansas City. Lathrop GPM operates in the Legal category.
Sources: Wikidata
Lathrop GPM scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Legal options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Lathrop GPM official site
Lathrop GPM is a full-service law firm headquartered in Kansas City, founded in 1866. It serves businesses and clients around the world, offering legal services across a range of practice areas and industries.
Sources: Lathrop GPM official site
Lathrop GPM can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Lathrop GPM official site
Lathrop GPM provides legal counsel and representation to businesses and individuals across a variety of practice areas and industries, delivering tailored legal solutions rather than standardized services.
Sources: Lathrop GPM official site
Lathrop GPM scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Lathrop GPM has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is visibility (21/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 34/100 and no llms.txt to steer AI to its best pages.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Lathrop GPM: Holding Redlich (76/100), Hodgson Russ LLP (76/100), Heidell, Pittoni, Murphy & Bach, LLP (76/100), Center for Global Law and Justice (CGLJ) Resource Hub (76/100).
A step up - brands to learn from: Xeinadin (81/100), Workpro (81/100).
Category leader: Law.com (96/100).
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