Advancing Hormone Health Together
Hormone Foundation (hormone.org) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Healthcare brands, Non-profit brands, Education brands, in the 81st percentile of 12023 Healthcare brands.
The Hormone Foundation is the philanthropic arm of the Endocrine Society, dedicated to advancing global endocrine health. It supports research, education, and clinical practice initiatives, channels donations and strategic partnerships, mentors early-career researchers, and helps strengthen clinical guidelines. Its audience includes endocrinologists, medical professionals, researchers, donors, and the public interested in hormone health. It operates within the healthcare, non-profit, and education sectors.
| Brand Name | Hormone Foundation |
|---|---|
| Domain | hormone.org |
| Industry | Healthcare, Non-profit |
| Parent Company / Owner | Endocrine Society |
| Main Competitors | American Thyroid Association (88/100), Pituitary Network Association, American Diabetes Association (89/100), Society for Endocrinology (62/100), Hormone Health Network |
Moz Domain Authority 63/100 vs category average 41 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #180,541 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Hormone Foundation appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "The Endocrine Society is re-establishing the Hormone Foundation to further advance hormone health and encourage a brighter future for public health." (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, Product/Article schema, og:title, og:description, og:image, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), Instagram, LinkedIn, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Hormone Foundation?", Claude could identify the brand as of October 2026. The Hormone Foundation is the public education arm of the Endocrine Society, providing patients and the public with free, reliable information about hormone-related health conditions like diabetes, thyroid disease, and osteoporosis through its website hormone.org. Best known for Being the patient education resource of the Endocrine Society, offering plain-language guides on endocrine and hormone-related health conditions.
When asked "Best brands similar to Hormone Foundation?", Claude would recommend Hormone Foundation as of October 2026. It's a credible, physician-backed source for hormone health information, so I'd mention it if someone wanted trustworthy patient education on endocrine conditions.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Hormone Foundation's main competitors in Healthcare: American Thyroid Association (88/100), American Diabetes Association (89/100), Society for Endocrinology (62/100).
Sources: Brand Analyzer scan
Hormone Foundation has moderate AI-search visibility, scoring 52/100 on Brand Analyzer's AI visibility composite (visibility 40, trust 66, recommendation 55). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Hormone Foundation official site
Hormone Foundation scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Hormone Foundation official site
The Hormone Foundation is the philanthropic arm of the Endocrine Society, a non-profit organization focused on advancing hormone health worldwide through research, education, and clinical practice initiatives.
Sources: Hormone Foundation official site
It channels donations and strategic partnerships to support endocrine research, educate the public and professionals about hormone health, mentor early-career researchers, and help strengthen clinical guidelines in endocrinology.
Sources: Hormone Foundation official site
Hormone Foundation can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Hormone Foundation official site
The Hormone Foundation offers philanthropic support services including funding for endocrine research, educational initiatives on hormone health, mentorship programs for early-career researchers, and support for developing clinical practice guidelines.
Sources: Hormone Foundation official site
Its primary users and beneficiaries include endocrinologists, early-career researchers, medical professionals, donors, and members of the public interested in hormone-related health and research.
Sources: Hormone Foundation official site
Hormone Foundation scores 52/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Hormone Foundation has a limited AI-visibility profile at 52/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (66/100) and its weakest is visibility (40/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #180,541 (Tranco) and a Moz Domain Authority of 63/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data. In a live check, Claude could already identify Hormone Foundation from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Hormone Foundation: Holt International (82/100), Holland & Barrett (82/100), Houston Methodist (82/100), HSA Bank (82/100).
A step up - brands to learn from: Zoetis (91/100), theSkimm (91/100).
Category leader: Booksy (96/100).
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