Projekt, který spojuje
Hornbach (hornbach.cz) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Manufacturing brands, Other brands, in the 53rd percentile of 28795 E-commerce brands.
Hornbach is a multinational DIY store chain founded in 1877, headquartered in Neustadt an der Weinstraße, Germany. It operates in the home improvement and garden retail sector, offering products and expert advice for renovation, building, and gardening projects. The company targets homeowners, DIY enthusiasts, gardeners, and construction professionals, positioning itself as a project-oriented retailer that combines a wide product range with inspiration and guidance to help customers complete home improvement projects of any scale.
| Brand Name | Hornbach |
|---|---|
| Domain | hornbach.cz |
| Industry | E-commerce, Manufacturing |
| Founded | 1877 |
| Headquarters | Neustadt an der Weinstraße |
| CEO | Albrecht Hornbach |
| Main Competitors | OBI (89/100), Bauhaus (87/100), Leroy Merlin (71/100), Castorama, Mr. Bricolage (79/100), Globus Baumarkt (71/100) |
Moz Domain Authority 50/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Hornbach appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "To inspire and support customers in successfully completing their home improvement and garden projects." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Hornbach?", Claude could identify the brand as of October 2026. Hornbach is a German home improvement and DIY retail chain, founded in 1877, operating large warehouse-style stores and an online shop selling building materials, tools, garden supplies, and home renovation products. Hornbach.cz is its Czech e-commerce and retail arm, part of the Best known for Large DIY and home improvement warehouse stores with a strong online ordering and click-and-collect system.
When asked "Best brands similar to Hornbach?", Claude would recommend Hornbach as of October 2026. It's one of the major European DIY retail chains, so it's a relevant mention alongside competitors like OBI or Bauhaus when discussing home improvement e-commerce.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Hornbach's main competitors in E-commerce: OBI (89/100), Bauhaus (87/100), Leroy Merlin (71/100), Mr. Bricolage (79/100), Globus Baumarkt (71/100).
Sources: Brand Analyzer scan
Hornbach has limited AI-search visibility, scoring 38/100 on Brand Analyzer's AI visibility composite (visibility 43, trust 22, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Hornbach official site
Hornbach was founded in 1877. Hornbach operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Hornbach is headquartered in Neustadt an der Weinstraße. Hornbach operates in the E-commerce category.
Sources: Wikidata
Hornbach offers DIY, building materials, hardware, and garden products, along with expert advice and project-oriented inspiration to support customers in home improvement, renovation, and gardening projects.
Sources: Hornbach official site
Hornbach scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Hornbach official site
Hornbach is a multinational DIY (do-it-yourself) store chain based in Germany, founded in 1877 and headquartered in Neustadt an der Weinstraße. It is a home improvement and garden retailer serving customers across multiple countries.
Sources: Hornbach official site
Hornbach sells a comprehensive range of DIY, building, and garden products, and provides expert advice and project-based inspiration to help customers plan and complete home improvement, renovation, and gardening projects of various sizes.
Sources: Hornbach official site
Hornbach can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Hornbach official site
Hornbach is used by homeowners, DIY enthusiasts, gardeners, and construction professionals who are seeking products and guidance for home improvement, renovation, and gardening projects.
Sources: Hornbach official site
Hornbach is known for being a large, multinational home improvement and garden retail chain that combines a broad product assortment with expert guidance and project-oriented support for DIY enthusiasts and professionals alike.
Sources: Hornbach official site
Hornbach scores 38/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Hornbach has a weak AI-visibility profile at 38/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (50/100) and its weakest is trust (22/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 50/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Hornbach from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Hornbach: Honeycrisp.com (77/100), Home Hardware (77/100), HorseClicks (77/100), Houzz (77/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.