Votre partenaire bricolage et jardinage
Mr.Bricolage (mr-bricolage.fr) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Manufacturing brands, Other brands, in the 59th percentile of 7220 E-commerce brands.
Mr.Bricolage is a French multinational home improvement retail chain founded in 1965 and headquartered in La Chapelle-Saint-Mesmin, France. It operates a network of neighborhood stores offering products and expert advice for DIY, gardening, and home improvement projects. The company combines physical retail with a help-oriented blog to support customers, positioning itself as a proximity-based hardware and home improvement brand for individual homeowners and hobbyist gardeners.
| Brand Name | Mr.Bricolage |
|---|---|
| Domain | mr-bricolage.fr |
| Industry | E-commerce, Manufacturing |
| Founded | 1965 |
| Headquarters | La Chapelle-Saint-Mesmin |
| Main Competitors | Leroy Merlin, Castorama (91/100), Brico Dépôt (80/100), Bricomarché (68/100), Weldom (68/100), Gamm Vert (82/100) |
Moz Domain Authority 62/100 vs category average 43 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #50,677 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Mr.Bricolage has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "The store will not work correctly when cookies are disabled." (Meta description: 10 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FR-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram; no detected presence on YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Mr.Bricolage?", Claude could identify the brand as of September 2026. Mr.Bricolage is a French home improvement and DIY retail chain, operating a network of stores across France and internationally selling hardware, gardening, building materials, and home renovation products, with mr-bricolage.fr serving as its e-commerce platform. Best known for Being a major French DIY and home improvement retail chain, often operating under a cooperative franchise model.
When asked "Best brands similar to Mr.Bricolage?", Claude would recommend Mr.Bricolage as of September 2026. It's one of the well-known DIY retailers in France, comparable to Leroy Merlin or Castorama, so it fits naturally in that conversation.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Mr.Bricolage's main competitors in E-commerce: Castorama (91/100), Brico Dépôt (80/100), Bricomarché (68/100), Weldom (68/100), Gamm Vert (82/100).
Sources: Brand Analyzer scan
Mr.Bricolage is a French multinational home improvement retail chain founded in 1965, headquartered in La Chapelle-Saint-Mesmin, France. It operates a network of proximity stores selling DIY, gardening, and home improvement products.
Sources: Mr.Bricolage official site
Mr.Bricolage has moderate AI-search visibility, scoring 58/100 on Brand Analyzer's AI visibility composite (visibility 75, trust 37, recommendation 54). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Mr.Bricolage official site
Mr.Bricolage was founded in 1965. Mr.Bricolage operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Mr.Bricolage is headquartered in La Chapelle-Saint-Mesmin. Mr.Bricolage operates in the E-commerce category.
Sources: Wikidata
Mr.Bricolage sells home improvement, gardening, and DIY products through a network of local stores, offering expert advice and guidance to help customers complete renovation, gardening, and home improvement projects.
Sources: Mr.Bricolage official site
Mr.Bricolage scores 54/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Mr.Bricolage official site
Mr.Bricolage offers a wide range of products for home improvement, gardening, and home renovation, including tools, building materials, and gardening supplies, along with expert advice and an informational blog to assist customers with their projects.
Sources: Mr.Bricolage official site
Mr.Bricolage can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Mr.Bricolage official site
Mr.Bricolage serves individual DIY enthusiasts, amateur gardeners, and homeowners looking to complete renovation, improvement, or maintenance projects for their homes and gardens.
Sources: Mr.Bricolage official site
Mr.Bricolage is known for its network of neighborhood hardware and home improvement stores across France, combining a wide product range for DIY and gardening with personalized expert advice and an online help blog.
Sources: Mr.Bricolage official site
Mr.Bricolage scores 58/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Mr.Bricolage has a limited AI-visibility profile at 58/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (75/100) and its weakest is trust (37/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #50,677 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Mr.Bricolage from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Mr.Bricolage: Motion RC (79/100), Modern Fertility (79/100), n11 (79/100), Namshi (79/100).
A step up - brands to learn from: Zoo Med Laboratories (81/100), ZonGuru (81/100).
Category leader: DHL (97/100).
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