Codenames Brand Score: 72/100 - Brand-Ready tier

Play Codenames online, anywhere

Codenames (horsepaste.com) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Other brands, in the 30th percentile of 7485 Media & Entertainment brands.

AI Snapshot

Codenames (horsepaste.com) is a free, browser-based online adaptation of the popular party word game Codenames, allowing friends, families, and coworkers to play together across multiple devices without needing the physical card game. It offers a shared virtual board experience for both remote and in-person groups, replicating the core word-association gameplay of the original tabletop game in a simple, accessible online format.

Key facts about Codenames

Brand Name	Codenames
Domain	horsepaste.com
Industry	Media & Entertainment, Other
Main Competitors	Jklm.fun, Skribbl.io (74/100), Jackbox Games (86/100), Codenames.game, Among Us (89/100), Psych!, Kahoot! (94/100)

Evidence

Moz Domain Authority 46/100 vs category average 54 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.

Ranked #1,481,112 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.

Codenames has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.

The homepage meta description reads "To let friends play the popular word game Codenames together online across multiple devices." (No meta description) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Detected tech stack: Nginx.

Social footprint: verified profiles on X (Twitter), Instagram, YouTube, GitHub; no detected presence on LinkedIn, Facebook - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know Codenames?

Live results from asking a general-purpose AI assistant about the brand, checked September 2026.

When asked "What is Codenames?", Claude could identify the brand as of September 2026. Horsepaste is a free, fan-made online version of the popular party word game Codenames, letting players form two teams and give one-word clues to guess their agents on a 5x5 grid of words. Best known for Being a free browser-based clone of the Codenames board game for playing with friends remotely.

When asked "Best brands similar to Codenames?", Claude would recommend Codenames as of September 2026. It's a well-known, widely used free online way to play Codenames, so I'd mention it if someone wanted digital alternatives to the physical game.

People Also Ask About Codenames

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are Codenames's main competitors?

Codenames's main competitors in Media & Entertainment: Skribbl.io (74/100), Jackbox Games (86/100), Among Us (89/100), Kahoot! (94/100).

Sources: Brand Analyzer scan

What products or services does Codenames offer?

The site offers a single service: a free, browser-based virtual version of the Codenames word game that lets multiple players join a shared game board and play together online.

Sources: Codenames official site

What is Codenames?

Codenames (horsepaste.com) is an online, browser-based version of the popular Codenames word party game, letting groups play together remotely or in person using a shared virtual game board instead of the physical card set.

Sources: Codenames official site

How visible is Codenames in AI search?

Codenames has limited AI-search visibility, scoring 47/100 on Brand Analyzer's AI visibility composite (visibility 53, trust 32, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.

Sources: Codenames official site

What does Codenames do?

It provides a free, web-based platform where friends, families, or coworkers can play the Codenames word game together across multiple devices, replicating the game's word-clue and guessing mechanics digitally.

Sources: Codenames official site

Does ChatGPT recommend Codenames?

Codenames scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.

Sources: Codenames official site

What is Codenames known for?

It is known for offering a simple, free, no-download way to play the classic Codenames party game online with a shared virtual board, making it popular for virtual game nights and remote team activities.

Sources: Codenames official site

How can Codenames improve its AI discoverability?

Codenames can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: Codenames official site

Who uses Codenames?

The site is used by friends, families, and coworkers who want to play the Codenames word-based party game together online, whether for casual fun or remote team-building activities.

Sources: Codenames official site

Why is Codenames popular?

It is popular because it makes the well-known Codenames party game easily accessible online for free, letting groups play together across devices without needing to own the physical game, which is convenient for remote or hybrid social gatherings.

Sources: Codenames official site

Recommendations

• Set up professional email - Use your company domain for email (e.g., hello@yourbrand.com) instead of Gmail/Yahoo. This significantly boosts credibility. (impact: high, effort: quick_win)
• Improve meta descriptions for AI - Write clear, concise meta and Open Graph descriptions that answer 'what does this company do?' in 10-30 words. AI systems rely heavily on these to summarize your brand. (impact: high, effort: quick_win)
• Add structured data and Open Graph tags - Add JSON-LD structured data (Organization, FAQ schemas) and complete Open Graph tags (og:title, og:description, og:image, og:type). This helps AI systems and social platforms accurately represent your brand. (impact: high, effort: moderate)
• Add an FAQ section - Create a Frequently Asked Questions section with FAQ schema markup. AI systems often source answers directly from FAQ content. (impact: medium, effort: moderate)
• Build a content ecosystem - Add a blog, documentation, or help center to your website. A rich content ecosystem signals brand maturity and authority. (impact: medium, effort: major)

AI visibility

Codenames scores 47/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Codenames has a limited AI-visibility profile at 47/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (53/100) and its weakest is trust (32/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #1,481,112 (Tranco). The main gaps holding it back: thin schema.org structured data. In a live check, Claude could already identify Codenames from memory (September 2026) - a sign these signals are paying off.

Visibility - 53/100

• Wikipedia presence - 40/40
• Wikidata entity - 13/25
• Web popularity (Tranco) - 0/20
• Reddit visibility - 0/15

Trust - 32/100

• Domain Authority - 15/30
• Backlink trust (spam score) - 3/10
• Schema.org structured data - 0/25
• Knowledge graph anchors (sameAs) - 0/15
• llms.txt convention - 10/10
• Reddit sentiment (heuristic) - 4/10

Recommendation likelihood - 53/100

• robots.txt AI bot permissions - 30/30
• Sitemap.xml presence - 10/10
• Help center / Docs hub - 0/15
• FAQ presence - 0/15
• Category-relative authority - 10/20
• Category leader signals - 3/10

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

• Name Quality - 90/100
• Digital Presence - 92/100
• Visual Identity - 85/100
• Messaging Clarity - 100/100
• Trust Foundation - 75/100
• AI Discoverability - 35/100
• Brand Authority - 37/100

Peer brands

Ranked closest to Codenames: Haaretz (72/100), Groupe TF1 (72/100), Genshin Impact (72/100), MCDBOLA (72/100).

A step up - brands to learn from: Zeno Group (81/100), Zadar Tourist Board (81/100).

Category leader: Complex (97/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

Add this brand score badge to your site