Find, Book, Review Local Businesses
Hotfrog (hotfrog.com) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Other brands, Marketing & Advertising brands, Technology brands, in the 89th percentile of 40651 Other brands.
Hotfrog is a local business directory founded in 2005 and headquartered in Subiaco. Its mission is to help people find and book the right local business the first time. The platform combines business discovery, booking, and community-driven reviews, positioning itself as a fresh and reliable local business directory in the United States. Hotfrog serves consumers searching for local services and small business owners seeking visibility and customer reviews.
| Brand Name | Hotfrog |
|---|---|
| Domain | hotfrog.com |
| Industry | Other, Marketing & Advertising |
| Founded | 2005 |
| Headquarters | Subiaco |
| Main Competitors | Yelp (76/100), Yellow Pages (94/100), Angi (94/100), Thumbtack (94/100), Foursquare (97/100), Google Business Profile (85/100), Bing Places (93/100) |
Moz Domain Authority 58/100 vs category average 36 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #43,075 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To help people find and book the right local business the first time." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on LinkedIn, X (Twitter), Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Hotfrog?", Claude could identify the brand as of September 2026. Hotfrog is an online business directory that allows companies to create free listings to promote their products and services and improve their search engine visibility. It operates in various countries with localized versions of the directory. Best known for being a free global online business directory for SEO and local business listings.
When asked "Best brands similar to Hotfrog?", Claude would not surface Hotfrog as of September 2026. It's a legitimate business directory but not typically among the top recommendations compared to more prominent players like Yelp or Google Business Profile.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Hotfrog's main competitors in Other: Yelp (76/100), Yellow Pages (94/100), Angi (94/100), Thumbtack (94/100), Foursquare (97/100).
Sources: Brand Analyzer scan
Hotfrog has limited AI-search visibility, scoring 41/100 on Brand Analyzer's AI visibility composite (visibility 31, trust 36, recommendation 64). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Hotfrog official site
Hotfrog was founded in 2005. Hotfrog operates in the Other category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Hotfrog is headquartered in Subiaco. Hotfrog operates in the Other category.
Sources: Wikidata
Hotfrog offers a local business directory service that includes business discovery, booking capabilities, and community-driven reviews for consumers and small business owners.
Sources: Hotfrog official site
Hotfrog scores 64/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Other options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Hotfrog official site
Hotfrog is a local business directory, founded in 2005 and headquartered in Subiaco, designed to help people find and book local businesses.
Sources: Hotfrog official site
Hotfrog operates an online local business directory that allows consumers to discover, book, and review local businesses, while enabling small business owners to be listed and found by their community.
Sources: Hotfrog official site
Hotfrog can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Hotfrog official site
Hotfrog is used by consumers seeking local businesses and services, as well as small business owners who want to be discovered and reviewed by their community.
Sources: Hotfrog official site
Hotfrog is known for being a comprehensive local business directory that combines business discovery, booking functionality, and community-driven reviews in one platform.
Sources: Hotfrog official site
Hotfrog scores 41/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Hotfrog has a limited AI-visibility profile at 41/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (64/100) and its weakest is visibility (31/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #43,075 (Tranco) and a Moz Domain Authority of 58/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Hotfrog from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Hotfrog: American Horse Council (82/100), Horizon (82/100), Howard Miller (82/100), Hudson Talent Solutions (82/100).
A step up - brands to learn from: ZipRecruiter (91/100), Yr (91/100).
Category leader: Accenture (97/100).
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