Insights from Africa's top entrepreneurs
How we made it in Africa (howwemadeitinafrica.com) earns a Brand Analyzer score of 77 out of 100, placing it in the Brand-Ready tier among Media & Entertainment brands, Education brands, Finance brands. Among 3907 Media & Entertainment brands analyzed, How we made it in Africa ranks in the 56th percentile (category average 75, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 83/100, Digital Presence 94/100, Visual Identity 90/100, Messaging Clarity 95/100, Trust Foundation 88/100, AI Discoverability 88/100, Brand Authority 26/100.
How we made it in Africa is a Substack publication that shares interviews and insights from Africa's entrepreneurs and investors. It has tens of thousands of subscribers and focuses on practical, real-world business lessons drawn from African success stories. The publication targets entrepreneurs, investors, and business professionals interested in African economic growth and entrepreneurship, offering content not typically found in mainstream business media.
| Brand Name | How we made it in Africa |
|---|---|
| Domain | howwemadeitinafrica.com |
| Industry | Media & Entertainment, Education |
| Main Competitors | African Business, TechCabal, Ventures Africa (63/100), Disrupt Africa, This is Africa, The Africa Report (82/100), Quartz Africa |
Moz Domain Authority 59/100 vs category average 50 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #284,248 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Learn from Africa’s most interesting entrepreneurs and investors. Click to read How we made it in Africa, a Substack publication with tens of thousands of subscribers." (Meta description: 26 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Express, Cloudflare.
Social footprint: verified profiles on Instagram, YouTube, Facebook; no detected presence on LinkedIn, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
How we made it in Africa scores 28/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
How we made it in Africa has a weak AI-visibility profile at 28/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (60/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #284,248 (Tranco), a Moz Domain Authority of 59/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify How we made it in Africa from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is How we made it in Africa?", Claude could identify the brand as of August 2026. How we made it in Africa is a business news website focused on African markets, covering entrepreneurship, investment opportunities, and industry trends across the continent. Best known for Business and investment news coverage focused on African markets and entrepreneurship.
When asked "Best brands similar to How we made it in Africa?", Claude would recommend How we made it in Africa as of August 2026. It's a well-known and respected source for business news specifically about Africa, useful for anyone looking for African market insights.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
How we made it in Africa's main competitors include African Business, TechCabal, Ventures Africa (63/100), Disrupt Africa, This is Africa. These companies compete in the Media & Entertainment space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
How we made it in Africa and The Africa Report are competitors in Media & Entertainment. Brand Analyzer scores How we made it in Africa at 77/100 and The Africa Report at 82/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to How we made it in Africa include African Business, TechCabal, Ventures Africa (63/100), Disrupt Africa, This is Africa. Each is an established option in the Media & Entertainment space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
How we made it in Africa has limited AI-search visibility, scoring 28/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 36, recommendation 60). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
How we made it in Africa scores 60/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
How we made it in Africa is a Substack publication that provides interviews and insights about Africa's entrepreneurs and investors. It has tens of thousands of subscribers and is positioned as a resource for those interested in African business success stories and entrepreneurship.
How we made it in Africa can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
How we made it in Africa offers a Substack newsletter publication featuring in-depth interviews, takeaways, and insights from African entrepreneurs and investors, focused on business success stories and entrepreneurship.
How we made it in Africa is known for its exclusive interviews with African entrepreneurs and investors, offering practical, real-world business insights and stories about entrepreneurial success in Africa.
How we made it in Africa is used by entrepreneurs, investors, business professionals, and individuals interested in African business, economic growth, and entrepreneurship stories.
Ranked closest to How we made it in Africa: House of Fun (77/100), HOT (77/100), Hulu (77/100), InfoQ (77/100).
A step up - brands to learn from: Zeno Group (81/100), Zadar Tourist Board (81/100).
Category leader: Complex (97/100).