HP/De Tijd Brand Score: 72/100 - Brand-Ready tier

Heerlijk, helder en een beetje brutaal

HP/De Tijd (hpdetijd.nl) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, in the 33rd percentile of 35669 Media & Entertainment brands.

AI Snapshot

HP/De Tijd is a Dutch media platform founded in 1990 that offers background articles, columns, and opinion pieces on current news, politics, and culture. It presents itself as an independent opinion outlet, aiming to go beyond standard news reporting with a sharp, clear, and somewhat bold tone. The publication targets highly educated, socially engaged Dutch readers interested in in-depth analysis and critical commentary on daily events.

Key facts about HP/De Tijd

Brand Name	HP/De Tijd
Domain	hpdetijd.nl
Industry	Media & Entertainment
Founded	1990
Main Competitors	De Groene Amsterdammer (76/100), Vrij Nederland (71/100), Elsevier Weekblad (69/100), De Correspondent (81/100), NRC Handelsblad (89/100), De Volkskrant (72/100)

Evidence

Moz Domain Authority 58/100 vs category average 50 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

Ranked #209,702 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.

HP/De Tijd appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.

The homepage meta description reads "Achtergronden bij uw dagelijks nieuws, columns die met een scherpe pen geschreven zijn en nog veel meer. Heerlijk, helder en een beetje brutaal." (Meta description: 23 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Content is NL-only, limiting citation in English-language AI answers.

Detected tech stack: Cloudflare.

Social footprint: verified profiles on Instagram, X (Twitter), LinkedIn, YouTube; no detected presence on Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know HP/De Tijd?

Live results from asking a general-purpose AI assistant about the brand, checked October 2026.

When asked "What is HP/De Tijd?", Claude could identify the brand as of October 2026. HP/De Tijd is a Dutch opinion magazine formed from the merger of two historic Dutch publications, Haagse Post and De Tijd, covering politics, culture, and society with a somewhat provocative, opinionated tone. Best known for Being a long-running Dutch opinion and culture magazine known for sharp commentary and journalism.

When asked "Best brands similar to HP/De Tijd?", Claude would recommend HP/De Tijd as of October 2026. It's a recognizable name in Dutch media for opinion journalism, so I'd mention it if someone asked about Dutch magazines in that space.

People Also Ask About HP/De Tijd

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are HP/De Tijd's main competitors?

HP/De Tijd's main competitors in Media & Entertainment: De Groene Amsterdammer (76/100), Vrij Nederland (71/100), Elsevier Weekblad (69/100), De Correspondent (81/100), NRC Handelsblad (89/100).

Sources: Brand Analyzer scan

How visible is HP/De Tijd in AI search?

HP/De Tijd has limited AI-search visibility, scoring 40/100 on Brand Analyzer's AI visibility composite (visibility 38, trust 29, recommendation 56). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.

Sources: HP/De Tijd official site

When was HP/De Tijd founded?

HP/De Tijd was founded in 1990. HP/De Tijd operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

Does ChatGPT recommend HP/De Tijd?

HP/De Tijd scores 56/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.

Sources: HP/De Tijd official site

What products or services does HP/De Tijd offer?

HP/De Tijd offers background articles on current news, opinion columns, and journalistic analysis covering politics, culture, and societal issues, published through its website and periodical format.

Sources: HP/De Tijd official site

What is HP/De Tijd?

HP/De Tijd is a Dutch periodical and online media platform, founded in 1990, that provides background articles, columns, and opinion pieces related to current news and events in the Netherlands.

Sources: HP/De Tijd official site

What does HP/De Tijd do?

HP/De Tijd produces journalistic background stories, columns, and opinion pieces that analyze and comment on daily news, politics, and cultural issues, offering perspectives that go beyond standard news reporting.

Sources: HP/De Tijd official site

How can HP/De Tijd improve its AI discoverability?

HP/De Tijd can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: HP/De Tijd official site

Who uses HP/De Tijd?

HP/De Tijd is used by highly educated, socially engaged Dutch readers who are interested in politics, culture, and current affairs and who seek in-depth background stories and sharp opinion pieces rather than standard news coverage.

Sources: HP/De Tijd official site

What is HP/De Tijd known for?

HP/De Tijd is known for its sharp, critical, and somewhat bold ('brutaal') tone in columns and opinion writing, combined with in-depth background reporting on Dutch politics, society, and culture.

Sources: HP/De Tijd official site

Recommendations

• Enable HTTPS on your website - SSL certificates are free via Let's Encrypt. HTTPS builds trust and improves SEO rankings. (impact: high, effort: quick_win)
• Add structured data and Open Graph tags - Add JSON-LD structured data (Organization, FAQ schemas) and complete Open Graph tags (og:title, og:description, og:image, og:type). This helps AI systems and social platforms accurately represent your brand. (impact: high, effort: moderate)
• Add privacy policy and terms - Publish privacy policy and terms of service pages on your website. Free generators are available online. (impact: medium, effort: quick_win)
• Add an FAQ section - Create a Frequently Asked Questions section with FAQ schema markup. AI systems often source answers directly from FAQ content. (impact: medium, effort: moderate)
• Build a content ecosystem - Add a blog, documentation, or help center to your website. A rich content ecosystem signals brand maturity and authority. (impact: medium, effort: major)

AI visibility

HP/De Tijd scores 40/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

HP/De Tijd has a limited AI-visibility profile at 40/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (56/100) and its weakest is trust (29/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #209,702 (Tranco) and a Moz Domain Authority of 58/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify HP/De Tijd from memory (October 2026) - a sign these signals are paying off.

Visibility - 38/100

• Wikipedia presence - 18/40
• Wikidata entity - 15/25
• Web popularity (Tranco) - 5/20
• Reddit visibility - 0/15

Trust - 29/100

• Domain Authority - 15/30
• Backlink trust (spam score) - 10/10
• Schema.org structured data - 0/25
• Knowledge graph anchors (sameAs) - 0/15
• llms.txt convention - 0/10
• Reddit sentiment (heuristic) - 4/10

Recommendation likelihood - 56/100

• robots.txt AI bot permissions - 30/30
• Sitemap.xml presence - 10/10
• Help center / Docs hub - 6/15
• FAQ presence - 0/15
• Category-relative authority - 10/20
• Category leader signals - 0/10

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

• Name Quality - 88/100
• Digital Presence - 76/100
• Visual Identity - 93/100
• Messaging Clarity - 100/100
• Trust Foundation - 80/100
• AI Discoverability - 53/100
• Brand Authority - 36/100

Peer brands

Ranked closest to HP/De Tijd: House Industries (72/100), Household Film Co. (72/100), Hot Pants Road Club (HPRC) (72/100), Huaban (72/100).

A step up - brands to learn from: Zoom (81/100), Znews (81/100).

Category leader: Change.org (97/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

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