Tillsammans mot nedskräpning
Håll Sverige Rent (hsr.se) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Government brands, Education brands, in the 48th percentile of 22357 Non-profit brands.
Håll Sverige Rent is a Swedish non-profit organization founded in 1983 and headquartered in Stockholm. It works to engage people across Sweden, including schools, preschools, and municipalities, in efforts to stop littering and promote sustainability. The organization combines research, attitude surveys, and practical initiatives to reduce littering, with a particular focus on children and young people. It positions itself as a leading Swedish voice on littering and environmental sustainability issues.
| Brand Name | Håll Sverige Rent |
|---|---|
| Domain | hsr.se |
| Industry | Non-profit, Government |
| Founded | 1983 |
| Headquarters | Stockholm |
| Main Competitors | Keep Britain Tidy (69/100), Keep America Beautiful (89/100), Hold Norge Rent, Naturskyddsföreningen (75/100), WWF Sverige (78/100) |
Moz Domain Authority 45/100 vs category average 47 / leader 98 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,060,604 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Håll Sverige Rent - Vi vill bli fler som inte skräpar ner" (Meta description: 12 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: Drupal, HubSpot.
Social footprint: verified profiles on LinkedIn, Facebook, Instagram, X (Twitter), YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Håll Sverige Rent?", Claude could identify the brand as of October 2026. Håll Sverige Rent (Keep Sweden Tidy) is a Swedish non-profit foundation focused on preventing litter and promoting recycling and sustainability, working with schools, municipalities, and businesses on environmental education and cleanup initiatives. Best known for Organizing the annual 'Skräpplockardagarna' (litter-picking days) campaign across Sweden, often involving schoolchildren.
When asked "Best brands similar to Håll Sverige Rent?", Claude would recommend Håll Sverige Rent as of October 2026. It's the leading and most recognized anti-litter and environmental awareness organization in Sweden, making it a natural reference point for similar non-profits.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Håll Sverige Rent's main competitors in Non-profit: Keep Britain Tidy (69/100), Keep America Beautiful (89/100), Naturskyddsföreningen (75/100), WWF Sverige (78/100).
Sources: Brand Analyzer scan
Håll Sverige Rent is a Swedish non-profit organization, founded in 1983 and based in Stockholm, that works to engage the public, schools, and municipalities in reducing litter and promoting sustainability across Sweden.
Sources: Håll Sverige Rent official site
Håll Sverige Rent has limited AI-search visibility, scoring 31/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 29, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Håll Sverige Rent official site
Håll Sverige Rent was founded in 1983. Håll Sverige Rent operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Håll Sverige Rent is headquartered in Stockholm. Håll Sverige Rent operates in the Non-profit category.
Sources: Wikidata
Håll Sverige Rent conducts research and attitude surveys on littering, runs practical initiatives and campaigns to reduce litter, and works with schools, preschools, and municipalities to promote sustainable behavior, particularly among children and young people.
Sources: Håll Sverige Rent official site
Håll Sverige Rent scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Håll Sverige Rent official site
Håll Sverige Rent offers educational programs, campaigns, and initiatives aimed at reducing littering and encouraging sustainability, targeted at schools, preschools, municipalities, and the general public in Sweden.
Sources: Håll Sverige Rent official site
Håll Sverige Rent can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Håll Sverige Rent official site
Håll Sverige Rent's initiatives are used by the general public in Sweden, as well as schools, preschools, and municipalities seeking to contribute to a cleaner and more sustainable environment.
Sources: Håll Sverige Rent official site
Håll Sverige Rent is known for its long-standing work since 1983 as a leading Swedish organization focused on combating littering and promoting environmental sustainability, particularly through educational initiatives aimed at children and young people.
Sources: Håll Sverige Rent official site
Håll Sverige Rent scores 31/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Håll Sverige Rent has a weak AI-visibility profile at 31/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,060,604 (Tranco) and a Moz Domain Authority of 45/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Håll Sverige Rent from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Håll Sverige Rent: HR Covered (75/100), HPBA (Hearth, Patio & Barbecue Association) (75/100), National Human Trafficking Hotline (75/100), Huntingdon College (75/100).
A step up - brands to learn from: ZLTO (81/100), Zero Project (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.