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Hubo (hubo.nl) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Real Estate brands, Manufacturing brands, Other brands, in the 84th percentile of 14020 Real Estate brands.
Hubo is a Dutch hardware store chain founded in 1969 and headquartered in Hoevelaken. With a national network of more than 150 stores, Hubo offers DIY products as well as custom-made solutions such as insect screens, sun blinds, doors and cabinets, measured, made and installed by craftsmen. The company targets private DIY enthusiasts and homeowners in the Netherlands looking for advice, materials and tailored renovation solutions for projects in and around the home.
| Brand Name | Hubo |
|---|---|
| Domain | hubo.nl |
| Industry | Real Estate, Manufacturing |
| Founded | 1969 |
| Headquarters | Hoevelaken |
| Main Competitors | Gamma (83/100), Praxis (86/100), Karwei (83/100), Bauhaus (79/100), Formido (77/100) |
Moz Domain Authority 38/100 vs category average 36 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #239,225 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Hubo appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Hubo helpt met klussen en maatwerk: van horren, zonwering tot deuren en kasten. Bezoek onze bouwmarkt voor advies en vakmanschap." (Meta description: 20 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:image, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, Shopify.
Social footprint: verified profiles on Instagram, Facebook, YouTube, X (Twitter), GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Hubo?", Claude could identify the brand as of November 2026. Hubo is a Belgian and Dutch home improvement and DIY retail chain, not a real estate company, offering tools, building materials, and household goods through a network of franchise stores. Best known for Being a DIY/hardware store chain in Belgium and the Netherlands.
When asked "Best brands similar to Hubo?", Claude would not surface Hubo as of November 2026. Hubo operates in home improvement retail, not real estate, so it wouldn't be relevant to a real estate brand comparison.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Hubo's main competitors in Real Estate: Gamma (83/100), Praxis (86/100), Karwei (83/100), Bauhaus (79/100), Formido (77/100).
Sources: Brand Analyzer scan
Hubo offers general hardware store (bouwmarkt) products for home improvement and DIY projects, along with custom-made solutions including insect screens (horren), sun blinds/awnings (zonwering), doors, and cabinets. These custom products are measured, manufactured, and installed by skilled craftsmen, complemented by personal advice provided in-store.
Sources: Hubo official site
Hubo is a Dutch hardware store chain (bouwmarkt) founded in 1969 and headquartered in Hoevelaken, with a national network of more than 150 stores across the Netherlands.
Sources: Hubo official site
Hubo has limited AI-search visibility, scoring 41/100 on Brand Analyzer's AI visibility composite (visibility 38, trust 32, recommendation 56). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Hubo official site
Hubo was founded in 1969. Hubo operates in the Real Estate category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Hubo is headquartered in Hoevelaken. Hubo operates in the Real Estate category.
Sources: Wikidata
Hubo operates hardware stores that sell DIY materials and products, and provides custom-made solutions such as insect screens, sun blinds, doors and cabinets, which are measured, made and installed by skilled craftsmen. It also offers personal advice to customers working on home renovation and DIY projects.
Sources: Hubo official site
Hubo scores 56/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Real Estate options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Hubo official site
Hubo is known for combining a traditional hardware store (bouwmarkt) offering with tailored, made-to-measure solutions like insect screens, sun blinds, doors and cabinets, delivered with craftsmanship and personal advice through its nationwide network of over 150 stores in the Netherlands.
Sources: Hubo official site
Hubo can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Hubo official site
Hubo is used by private DIY enthusiasts and homeowners in the Netherlands who are looking for advice, materials, and custom-made solutions for renovations and projects in and around their homes.
Sources: Hubo official site
Hubo is popular because it combines the accessibility of a local hardware store with custom-made solutions-such as insect screens, sun blinds, doors and cabinets-that are measured, made and installed by craftsmen. Its combination of personal advice, vakmanschap (craftsmanship), and a large nationwide network of more than 150 stores makes it a convenient choice for Dutch homeowners and DIY enthusiasts seeking both products and tailored solutions for home improvement projects.
Sources: Hubo official site
Hubo scores 41/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Hubo has a limited AI-visibility profile at 41/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (56/100) and its weakest is trust (32/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #239,225 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 38/100 and thin schema.org structured data. In a live check, Claude could already identify Hubo from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Hubo: HQN (81/100), Housebuyers4u (81/100), U.S. Department of Housing and Urban Development (HUD) (81/100), HUF HAUS (81/100).
A step up - brands to learn from: Veterans United Home Loans (91/100), TK Elevator (91/100).
Category leader: Chaos (95/100).
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