För en sekulär och human värld
Humanisterna (humanisterna.se) scores 68 out of 100 on Brand Analyzer, placing it in the Developing tier among Non-profit brands, Education brands, in the 16th percentile of 20187 Non-profit brands.
Humanisterna is a Swedish non-profit organization founded in 1979 and headquartered in Stockholm. It promotes a secular society based on reason, human rights, and humanism, offering secular alternatives to religious ceremonies such as humanistic confirmation camps and life-stage celebrations. The organization also engages in public advocacy for secularism in Sweden, targeting individuals and families seeking non-religious worldviews and ceremonies, particularly youths interested in humanistic confirmation.
| Brand Name | Humanisterna |
|---|---|
| Domain | humanisterna.se |
| Industry | Non-profit, Education |
| Founded | 1979 |
| Headquarters | Stockholm |
| Main Competitors | Humanists UK (88/100), Human-Etisk Forbund, American Humanist Association (82/100), Svenska kyrkan (77/100) |
Moz Domain Authority 39/100 vs category average 48 / leader 97 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Anmälan humanistiska konfirmationsläger" (No meta description. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), Facebook, LinkedIn, Instagram; no detected presence on YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Humanisterna?", Claude could identify the brand as of October 2026. Humanisterna is a Swedish non-profit organization that promotes secular humanism, advocating for a society based on reason, science, and human rights rather than religion, and offers non-religious ceremonies like weddings and funerals. Best known for Being Sweden's main humanist association advocating secularism and non-religious life ceremonies.
When asked "Best brands similar to Humanisterna?", Claude would recommend Humanisterna as of October 2026. It's a well-known humanist organization in Sweden, relevant if someone asks about secular or humanist non-profits in that region.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Humanisterna's main competitors in Non-profit: Humanists UK (88/100), American Humanist Association (82/100), Svenska kyrkan (77/100).
Sources: Brand Analyzer scan
Humanisterna offers humanistic confirmation camps for young people, secular ceremonies for life events such as naming ceremonies and other celebrations, and public advocacy initiatives promoting a secular society in Sweden.
Sources: Humanisterna official site
Humanisterna is a Swedish non-profit organization, founded in 1979 and based in Stockholm, that advocates for a secular society grounded in reason, human rights, and humanist values.
Sources: Humanisterna official site
Humanisterna has limited AI-search visibility, scoring 27/100 on Brand Analyzer's AI visibility composite (visibility 25, trust 22, recommendation 38). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Humanisterna official site
Humanisterna was founded in 1979. Humanisterna operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Humanisterna is headquartered in Stockholm. Humanisterna operates in the Non-profit category.
Sources: Wikidata
Humanisterna promotes secularism in Sweden by offering non-religious alternatives to traditional religious ceremonies, such as humanistic confirmation camps for youths and secular life-stage celebrations for families, while also engaging in public advocacy for a secular society.
Sources: Humanisterna official site
Humanisterna scores 38/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Humanisterna official site
Humanisterna is known for organizing humanistic confirmation camps as a secular alternative to church confirmation in Sweden, as well as for its public advocacy promoting secularism and human rights.
Sources: Humanisterna official site
Humanisterna can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Humanisterna official site
Humanisterna's services are used by people in Sweden seeking a secular worldview, including teenagers participating in humanistic confirmation camps and families wanting non-religious ceremonies for significant life events.
Sources: Humanisterna official site
Humanisterna scores 27/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Humanisterna has a weak AI-visibility profile at 27/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (38/100) and its weakest is trust (22/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 39/100 and thin schema.org structured data. In a live check, Claude could already identify Humanisterna from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Humanisterna: Huron Superior Catholic District School Board (68/100), Air Force Sergeants Association (AFSA) (68/100), Australian Human Rights Commission (68/100), Hunt Capital Partners (68/100).
A step up - brands to learn from: Zentralwohlfahrtsstelle der Juden in Deutschland e.V. (71/100), Zoryan Institute (71/100).
Category leader: Change.org (97/100).
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