Stories that connect us all
Humans of Bombay (humansofbombay.com) scores 64 out of 100 on Brand Analyzer, placing it in the Developing tier among Media & Entertainment brands, Other brands, in the 10th percentile of 19198 Media & Entertainment brands.
Humans of Bombay is an Indian photoblog and storytelling platform founded by Karishma Mehta that curates and publishes personal, real-life stories from everyday individuals. It positions itself as a media and entertainment outlet aimed at humanizing everyday experiences and fostering emotional connection between storytellers and readers. The platform is known for narrative-driven content that highlights personal struggles, triumphs, and human interest stories aimed at general audiences interested in social connection.
| Brand Name | Humans of Bombay |
|---|---|
| Domain | humansofbombay.com |
| Industry | Media & Entertainment, Other |
| Main Competitors | Humans of New York (70/100), StoryCorps (88/100), The Better India (87/100), Terribly Tiny Tales (73/100) |
Moz Domain Authority 10/100 vs category average 53 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Domain is expired" (Meta description too short (3 words). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Humans of Bombay?", Claude could identify the brand as of September 2026. Humans of Bombay is an Indian storytelling platform, inspired by Humans of New York, that shares real-life personal stories of individuals through photos and narratives, primarily on social media. Founded by Karishma Mehta, it has grown into a media and content company that also Best known for Sharing heartfelt, real-life human interest stories from ordinary people across Mumbai and India, similar in format to Humans of New York.
When asked "Best brands similar to Humans of Bombay?", Claude would recommend Humans of Bombay as of September 2026. It's one of the most recognizable Indian storytelling brands in this space, so I'd naturally mention it alongside similar human interest content platforms.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Humans of Bombay's main competitors in Media & Entertainment: Humans of New York (70/100), StoryCorps (88/100), The Better India (87/100), Terribly Tiny Tales (73/100).
Sources: Brand Analyzer scan
Humans of Bombay has low AI-search visibility, scoring 18/100 on Brand Analyzer's AI visibility composite (visibility 13, trust 7, recommendation 42). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Humans of Bombay official site
Humans of Bombay scores 42/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Humans of Bombay official site
Humans of Bombay can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Humans of Bombay official site
Humans of Bombay is an Indian photoblog and storytelling platform created by Karishma Mehta that shares personal, real-life stories from everyday people, primarily through photography and narrative text.
Sources: Humans of Bombay official site
Humans of Bombay curates and publishes authentic personal stories from individuals, pairing photographs with narrative content to create emotional connections between storytellers and readers.
Sources: Humans of Bombay official site
Humans of Bombay scores 18/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Humans of Bombay has a weak AI-visibility profile at 18/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (42/100) and its weakest is trust (7/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 10/100 and thin schema.org structured data. In a live check, Claude could already identify Humans of Bombay from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Humans of Bombay: hstream.moe (64/100), House Flipper (64/100), Hy-Vee Arena (64/100), Immaculate Grid (64/100).
A step up - brands to learn from: Ziyouz (71/100), Ziggo GO (71/100).
Category leader: Change.org (97/100).
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