Ratgeber, die dich weiterbringen
humboldt (humboldt.de) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Education brands, Healthcare brands, in the 40th percentile of 32454 Media & Entertainment brands.
humboldt is a German publishing brand based in Berlin, founded in 1809, specializing in guidebooks (Ratgeber) covering health, family, and personal development. The brand combines expert knowledge with accessible language to help readers navigate everyday topics such as nutrition, parenting, and personal growth. It positions itself as a trustworthy publisher offering practical, life-oriented guidance for parents and health-conscious readers.
| Brand Name | humboldt |
|---|---|
| Domain | humboldt.de |
| Industry | Media & Entertainment, Education |
| Founded | 1809 |
| Headquarters | Berlin |
| Main Competitors | GU (Gräfe und Unzer) (76/100), Trias Verlag (79/100), Knaur Verlag (44/100), Südwest Verlag (77/100), Kneipp Verlag |
Moz Domain Authority 36/100 vs category average 51 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
humboldt appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "humboldt bietet verständliche und fundierte Ratgeber, die nah am Leben sind und Menschen in Gesundheit, Familie und persönlicher Entwicklung weiterbringen." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Facebook, Instagram, X (Twitter), LinkedIn, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is humboldt?", Claude could not identify the brand as of October 2026. I don't genuinely recognize a Media & Entertainment company called 'humboldt' at humboldt.de, likely because it's a small or niche player, a local/regional outfit, or has limited online presence in my training data.
When asked "Best brands similar to humboldt?", Claude would not surface humboldt as of October 2026. I can't vouch for or describe it accurately since I don't have verified information about it.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
humboldt's main competitors in Media & Entertainment: GU (Gräfe und Unzer) (76/100), Trias Verlag (79/100), Knaur Verlag (44/100), Südwest Verlag (77/100).
Sources: Brand Analyzer scan
humboldt has limited AI-search visibility, scoring 36/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 30, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: humboldt official site
humboldt was founded in 1809. humboldt operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
humboldt is headquartered in Berlin. humboldt operates in the Media & Entertainment category.
Sources: Wikidata
humboldt scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: humboldt official site
humboldt can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: humboldt official site
humboldt is a German publishing brand headquartered in Berlin, founded in 1809, that produces guidebooks (Ratgeber) focused on health, family, and personal development topics.
Sources: humboldt official site
humboldt publishes practical, well-researched guidebooks that translate expert knowledge into accessible language, covering areas such as health, nutrition, parenting, and personal growth to help readers make informed everyday decisions.
Sources: humboldt official site
humboldt scores 36/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
humboldt has a weak AI-visibility profile at 36/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is trust (30/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 36/100 and thin schema.org structured data. In a live check (October 2026), Claude could not identify humboldt from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to humboldt: Humanities Tennessee (74/100), Huislijn.nl (74/100), HuntingNet.com (74/100), Hunt: Showdown (74/100).
A step up - brands to learn from: Zoom (81/100), Znews (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.