Stimme des Handwerks in der Region
Handwerkskammer Frankfurt-Rhein-Main (hwk-frankfurt-rhein-main.de) scores 59 out of 100 on Brand Analyzer, placing it in the Developing tier among Non-profit brands, Government brands, Education brands, in the 3rd percentile of 16398 Non-profit brands.
Handwerkskammer Frankfurt-Rhein-Main is a public-law chamber representing and supporting the skilled crafts sector in the Frankfurt-Rhein-Main region of Germany. Founded in 1979 and headquartered in Frankfurt, it operates under the oversight of the Hessian Ministry of Economics, Energy, Transport and Regional Development. The chamber provides consulting, service, and networking offerings for craft businesses, trainees, and its members, acting as a central point of contact and advocacy body for the regional craft trades.
| Brand Name | Handwerkskammer Frankfurt-Rhein-Main |
|---|---|
| Domain | hwk-frankfurt-rhein-main.de |
| Industry | Non-profit, Government |
| Founded | 1979 |
| Headquarters | Frankfurt |
| Parent Company / Owner | Hessian Ministry of Economics, Energy, Transport and Regional Development |
| Main Competitors | Handwerkskammer Wiesbaden (66/100), Handwerkskammer Kassel (65/100), Handwerkskammer Rheinhessen (70/100), Handwerkskammer Koblenz (67/100), IHK Frankfurt am Main, Zentralverband des Deutschen Handwerks (71/100) |
Moz Domain Authority 12/100 vs category average 49 / leader 97 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Stimme des Handwerks in der Region" (Meta description: 6 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx.
Social footprint: verified profiles on Instagram, LinkedIn, YouTube; no detected presence on Facebook, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Handwerkskammer Frankfurt-Rhein-Main's main competitors in Non-profit: Handwerkskammer Wiesbaden (66/100), Handwerkskammer Kassel (65/100), Handwerkskammer Rheinhessen (70/100), Handwerkskammer Koblenz (67/100), Zentralverband des Deutschen Handwerks (71/100).
Sources: Brand Analyzer scan
Handwerkskammer Frankfurt-Rhein-Main has low AI-search visibility, scoring 24/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 7, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Handwerkskammer Frankfurt-Rhein-Main was founded in 1979. Handwerkskammer Frankfurt-Rhein-Main operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Handwerkskammer Frankfurt-Rhein-Main is headquartered in Frankfurt. Handwerkskammer Frankfurt-Rhein-Main operates in the Non-profit category.
Sources: Wikidata
Handwerkskammer Frankfurt-Rhein-Main scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Handwerkskammer Frankfurt-Rhein-Main is an official chamber of skilled crafts (Handwerkskammer) representing and supporting craft businesses in the Frankfurt-Rhein-Main region of Germany. Founded in 1979 and headquartered in Frankfurt, it is a public-law institution operating under the supervision of the Hessian Ministry of Economics, Energy, Transport and Regional Development. As a statutory body, it serves as the official representative of the craft trades sector, overseeing membership, training, and professional standards for craft businesses within its regional jurisdiction.
Handwerkskammer Frankfurt-Rhein-Main can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Handwerkskammer Frankfurt-Rhein-Main is owned by or part of Hessian Ministry of Economics, Energy, Transport and Regional Development. Handwerkskammer Frankfurt-Rhein-Main operates in the Non-profit category.
Sources: Wikidata
Its services are used by craft businesses (Handwerksbetriebe), apprentices (Auszubildende), and members of the Handwerkskammer in the Frankfurt-Rhein-Main region.
Handwerkskammer Frankfurt-Rhein-Main scores 24/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Handwerkskammer Frankfurt-Rhein-Main has a weak AI-visibility profile at 24/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is trust (7/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 12/100 and thin schema.org structured data.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Handwerkskammer Frankfurt-Rhein-Main: HDX (Humanitarian Data Exchange) (59/100), Highmark Caring Place (59/100), IAIP (International Association of Insurance Professionals) (59/100), IDMA (59/100).
A step up - brands to learn from: Zentralwohlfahrtsstelle der Juden in Deutschland e.V. (71/100), Zorgnet-Icuro (71/100).
Category leader: Change.org (97/100).
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