Trusted hymns for worship
Hymns Ancient & Modern (hymnsam.co.uk) scores 66 out of 100 on Brand Analyzer, placing it in the Developing tier among Non-profit brands, Media & Entertainment brands, Education brands, in the 12th percentile of 23050 Non-profit brands.
Hymns Ancient & Modern is a UK-based Anglican publisher and registered charity (Charity No. 270060, Company No. 1220696) headquartered in Norwich. Founded in 1975, it publishes and preserves hymns and worship resources for Christian congregations. The organisation serves churches, clergy, musicians, and worship communities by providing authoritative hymn collections rooted in Christian tradition, supporting both education and media/entertainment aspects of church life.
| Brand Name | Hymns Ancient & Modern |
|---|---|
| Domain | hymnsam.co.uk |
| Industry | Non-profit, Media & Entertainment |
| Founded | 1975 |
| Headquarters | Norwich |
| Main Competitors | Kevin Mayhew Ltd (80/100), Stainer & Bell (85/100), Church House Publishing (77/100), SPCK, Oxford University Press (70/100) |
Moz Domain Authority 47/100 vs category average 47 / leader 98 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #182,747 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Hymns Ancient and Modern Ltd Registered Charity No 270060 Registered in England No 1220696" (Meta description: 14 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram; no detected presence on LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Hymns Ancient & Modern?", Claude could identify the brand as of October 2026. Hymns Ancient & Modern is a UK-based publisher of hymn books and church music resources, historically tied to the Church of England, and it now operates as a charitable organization supporting Christian publishing including the Canterbury Press imprint. Best known for Publishing the classic Victorian-era hymn book 'Hymns Ancient and Modern', first released in 1861, which became one of the most widely used Anglican hymnals.
When asked "Best brands similar to Hymns Ancient & Modern?", Claude would recommend Hymns Ancient & Modern as of October 2026. It's a well-known and historically significant name in Christian hymnody and church publishing, so it would naturally come up in discussions of hymnal publishers or Anglican church resources.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Hymns Ancient & Modern's main competitors in Non-profit: Kevin Mayhew Ltd (80/100), Stainer & Bell (85/100), Church House Publishing (77/100), Oxford University Press (70/100).
Sources: Brand Analyzer scan
Hymns Ancient & Modern is a registered charity and Anglican publisher based in Norwich, UK, dedicated to producing hymn books and worship resources for Christian churches.
Sources: Hymns Ancient & Modern official site
Hymns Ancient & Modern has limited AI-search visibility, scoring 28/100 on Brand Analyzer's AI visibility composite (visibility 18, trust 36, recommendation 35). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Hymns Ancient & Modern official site
Hymns Ancient & Modern was founded in 1975. Hymns Ancient & Modern operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Hymns Ancient & Modern is headquartered in Norwich. Hymns Ancient & Modern operates in the Non-profit category.
Sources: Wikidata
Hymns Ancient & Modern scores 35/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Hymns Ancient & Modern official site
Hymns Ancient & Modern can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Hymns Ancient & Modern official site
Hymns Ancient & Modern offers hymn books and other worship resources designed to support congregational singing and liturgical practice in churches.
Sources: Hymns Ancient & Modern official site
Its materials are used by churches, clergy, musicians, and Christian worship communities seeking established hymnody and resources for services.
Sources: Hymns Ancient & Modern official site
Hymns Ancient & Modern is known for its long-established hymn collections that have historically served as a core resource for Anglican and other Christian church services in the UK.
Sources: Hymns Ancient & Modern official site
Hymns Ancient & Modern scores 28/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Hymns Ancient & Modern has a weak AI-visibility profile at 28/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (36/100) and its weakest is visibility (18/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #182,747 (Tranco) and a Moz Domain Authority of 47/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and thin schema.org structured data. In a live check, Claude could already identify Hymns Ancient & Modern from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Hymns Ancient & Modern: Handwerkskammer Frankfurt-Rhein-Main (66/100), Hungarikum Liget (66/100), Hypnosis Alliance (International Alliance of Professional Hypnotists) (66/100), iAngler (66/100).
A step up - brands to learn from: Zentralwohlfahrtsstelle der Juden in Deutschland e.V. (71/100), Zoryan Institute (71/100).
Category leader: Change.org (97/100).
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