Facilitating an active world
IAKS (iaks.org) scores 58 out of 100 on Brand Analyzer, placing it in the Developing tier among Non-profit brands, Sports & Fitness brands, Real Estate brands, in the 4th percentile of 24106 Non-profit brands.
IAKS (International Association for Sports and Leisure Facilities) is a non-profit voluntary association founded in 1965 and headquartered in Cologne, Germany. It serves as a global network connecting architects, landscape architects, municipalities, facility operators, and manufacturers/suppliers within the sports and leisure facilities sector. The organization's mission is to enable active, meaningful living by promoting inclusive, sustainable, and high-quality sports and leisure facilities through knowledge exchange and innovation among industry professionals worldwide.
| Brand Name | IAKS |
|---|---|
| Domain | iaks.org |
| Industry | Non-profit, Sports & Fitness |
| Founded | 1965 |
| Headquarters | Cologne |
| Main Competitors | IAAPA (International Association of Amusement Parks and Attractions) (89/100), World Leisure Organization (71/100), ukactive (85/100), International Facility Management Association (75/100), Sports and Play Construction Association |
Moz Domain Authority 32/100 vs category average 47 / leader 98 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "A group of sportsman lying on the ground smiling" (Meta description: 9 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is IAKS?", Claude could identify the brand as of October 2026. IAKS is the International Association for Sports and Leisure Facilities, a Germany-based non-profit that promotes knowledge exchange on the planning, design, and management of sports and leisure facilities worldwide. Best known for Organizing the IAKS Congress and the IOC/IAKS Award for sports facility architecture, held alongside the FSB trade fair in Cologne.
When asked "Best brands similar to IAKS?", Claude would recommend IAKS as of October 2026. It's a well-regarded niche organization in sports facility planning, so I'd mention it if someone asked about industry bodies in that specific field.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
IAKS's main competitors in Non-profit: IAAPA (International Association of Amusement Parks and Attractions) (89/100), World Leisure Organization (71/100), ukactive (85/100), International Facility Management Association (75/100).
Sources: Brand Analyzer scan
IAKS has limited AI-search visibility, scoring 25/100 on Brand Analyzer's AI visibility composite (visibility 25, trust 22, recommendation 27). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: IAKS official site
IAKS was founded in 1965. IAKS operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
IAKS is headquartered in Cologne. IAKS operates in the Non-profit category.
Sources: Wikidata
IAKS scores 27/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: IAKS official site
IAKS is a non-profit voluntary association that functions as a global network for professionals in the sports and leisure facilities sector. Founded in 1965 and headquartered in Cologne, Germany, it connects architects, landscape architects, municipalities, facility operators, and manufacturers/suppliers to foster knowledge exchange and innovation in the planning, construction, and operation of sports and leisure facilities worldwide.
Sources: IAKS official site
IAKS can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: IAKS official site
IAKS connects professionals across the sports and leisure facilities industry-including architects, municipalities, operators, and suppliers-to share knowledge and foster innovation. Its work supports the development of inclusive, sustainable, and high-quality sports and leisure facilities, with the broader goal of enabling active and meaningful living for people everywhere.
Sources: IAKS official site
IAKS is used by architects, landscape architects, municipalities, sports and leisure facility operators, and manufacturers or suppliers involved in the development of sports and leisure facilities.
Sources: IAKS official site
IAKS is known for being a leading global non-profit network in the sports and leisure facilities sector, bringing together architects, municipalities, operators, and manufacturers to collaborate on facility design, sustainability, and innovation.
Sources: IAKS official site
IAKS scores 25/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
IAKS has a weak AI-visibility profile at 25/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (27/100) and its weakest is trust (22/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 32/100 and thin schema.org structured data. In a live check, Claude could already identify IAKS from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to IAKS: Human Rights Guru (58/100), Humanistische Union (58/100), ICA Group (58/100), ICONIC Board (58/100).
A step up - brands to learn from: Zentralwohlfahrtsstelle der Juden in Deutschland e.V. (71/100), Zoryan Institute (71/100).
Category leader: Change.org (97/100).
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