Uniting Workers, Powering North America
International Brotherhood of Electrical Workers (IBEW) (ibew.org) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Non-profit brands, Energy & Utilities brands, Manufacturing brands, in the 74th percentile of 11462 Non-profit brands.
The International Brotherhood of Electrical Workers (IBEW) is a North American labor union representing nearly 860,000 active and retired workers across utilities, construction, telecommunications, broadcasting, manufacturing, railroads, and government sectors. It advocates for workers' rights, provides collective bargaining representation, and offers training opportunities to skilled workers in electrical and allied trades, positioning itself as a leading union for professional development and job security in these industries.
| Brand Name | International Brotherhood of Electrical Workers (IBEW) |
|---|---|
| Domain | ibew.org |
| Industry | Non-profit, Energy & Utilities |
| Main Competitors | United Association (Plumbers and Pipefitters), International Union of Operating Engineers, Laborers' International Union of North America, United Steelworkers (83/100), Communications Workers of America (78/100), International Association of Machinists and Aerospace Workers |
Moz Domain Authority 59/100 vs category average 50 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #160,146 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "The IBEW is North America" (Meta description: 5 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), YouTube, Instagram, LinkedIn, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is International Brotherhood of Electrical Workers (IBEW)?", Claude could identify the brand as of October 2026. The IBEW is a labor union founded in 1891 representing electricians, linemen, and other workers in the electrical industry across the US and Canada, advocating for wages, training, and working conditions. Best known for Being one of the largest and oldest labor unions representing electrical workers and linemen in North America.
When asked "Best brands similar to International Brotherhood of Electrical Workers (IBEW)?", Claude would recommend International Brotherhood of Electrical Workers (IBEW) as of October 2026. It's a major, well-established union that would naturally come up when discussing electrical trade unions or labor organizations in that sector.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
International Brotherhood of Electrical Workers (IBEW)'s main competitors in Non-profit: United Steelworkers (83/100), Communications Workers of America (78/100).
Sources: Brand Analyzer scan
International Brotherhood of Electrical Workers (IBEW) has limited AI-search visibility, scoring 38/100 on Brand Analyzer's AI visibility composite (visibility 18, trust 55, recommendation 55). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: International Brotherhood of Electrical Workers (IBEW) official site
International Brotherhood of Electrical Workers (IBEW) scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: International Brotherhood of Electrical Workers (IBEW) official site
International Brotherhood of Electrical Workers (IBEW) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: International Brotherhood of Electrical Workers (IBEW) official site
International Brotherhood of Electrical Workers (IBEW) scores 38/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
International Brotherhood of Electrical Workers (IBEW) has a weak AI-visibility profile at 38/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (55/100) and its weakest is visibility (18/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #160,146 (Tranco) and a Moz Domain Authority of 59/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify International Brotherhood of Electrical Workers (IBEW) from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to International Brotherhood of Electrical Workers (IBEW): IATP (81/100), IAEE (International Association of Exhibitions & Events) (81/100), IBTTA (81/100), Independent Community Bankers of America (ICBA) (81/100).
A step up - brands to learn from: Workaway (91/100), WHYY (91/100).
Category leader: Change.org (97/100).
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