Improving people, companies, and industry
ICE (icegroup.org) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Education brands, Manufacturing brands, in the 67th percentile of 22214 Non-profit brands.
ICE (icegroup.org) is a non-profit industry association founded in 1991, operating primarily in the education and manufacturing sectors. It serves as a collective for member companies and professionals, offering technical training, sharing of best practices, and fostering strategic partnerships. Its stated mission is to improve its people, member companies, and the broader industry through collaboration and professional development.
| Brand Name | ICE |
|---|---|
| Domain | icegroup.org |
| Industry | Non-profit, Education |
| Founded | 1991 |
| Main Competitors | ICCFA (International Cemetery, Cremation & Funeral Association) (78/100), International Council on Archives (78/100), Islamic Circle of North America (ICNA) (78/100), In Defense of Animals (IDA) (78/100), ZLTO (81/100), Zero Project (81/100), Change.org (97/100) |
Moz Domain Authority 16/100 vs category average 47 / leader 98 - limited third-party links, so AI systems rarely encounter mentions of the brand.
ICE has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "To improve our people, our companies and the industry through technical support and training, sharing of best practices, and cultivating positive relationships with strategic partn…" (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache, WordPress, Ghost.
Social footprint: verified profiles on LinkedIn, X (Twitter), Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is ICE?", Claude could not identify the brand as of October 2026. I don't recognize a nonprofit called "ICE" at icegroup.org specifically, likely because the acronym is widely used by many different organizations and this particular one has limited web presence in my training data.
When asked "Best brands similar to ICE?", Claude would not surface ICE as of October 2026. I can't recommend an organization I can't verify details about.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
ICE's main competitors in Non-profit: ICCFA (International Cemetery, Cremation & Funeral Association) (78/100), International Council on Archives (78/100), Islamic Circle of North America (ICNA) (78/100), In Defense of Animals (IDA) (78/100), ZLTO (81/100).
Sources: Brand Analyzer scan
ICE has limited AI-search visibility, scoring 44/100 on Brand Analyzer's AI visibility composite (visibility 57, trust 17, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: ICE official site
ICE was founded in 1991. ICE operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
ICE scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: ICE official site
ICE can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: ICE official site
ICE scores 44/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
ICE has a limited AI-visibility profile at 44/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (57/100) and its weakest is trust (17/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: a low Moz Domain Authority of 16/100, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check (October 2026), Claude could not identify ICE from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to ICE: ICCFA (International Cemetery, Cremation & Funeral Association) (78/100), International Council on Archives (78/100), Islamic Circle of North America (ICNA) (78/100), In Defense of Animals (IDA) (78/100).
A step up - brands to learn from: ZLTO (81/100), Zero Project (81/100).
Category leader: Change.org (97/100).
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