Advancing marine science worldwide
ICES (ices.dk) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Government brands, Non-profit brands, Education brands, in the 91st percentile of 18312 Government brands.
ICES (International Council for the Exploration of the Sea) is an international, non-profit organization focused on marine science. It brings together marine scientists across national borders to conduct independent research and provide evidence-based advice on ocean and marine ecosystem health. ICES informs policymakers, government agencies, and conservation organizations on sustainable fisheries and marine resource management, positioning itself as a leading global body for marine science collaboration and advice.
| Brand Name | ICES |
|---|---|
| Domain | ices.dk |
| Industry | Government, Non-profit |
| Founded | 1992 |
| Headquarters | Toronto |
| Main Competitors | NOAA Fisheries, PICES (North Pacific Marine Science Organization), FAO Fisheries and Aquaculture Division (93/100), IOC-UNESCO, GEOMAR Helmholtz Centre for Ocean Research (73/100) |
Ranked #150,290 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
ICES has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "International Council for the Exploration of the Sea" (Meta description: 8 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: ASP.NET, Cloudflare.
Social footprint: verified profiles on Facebook, YouTube, Instagram, GitHub; no detected presence on X (Twitter), LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is ICES?", Claude could not identify the brand as of November 2026. I don't recognize a specific company called ICES at ices.dk, likely because it's a small or niche organization (possibly a Danish government-related entity or institute) without enough presence in my training data.
When asked "Best brands similar to ICES?", Claude would not surface ICES as of November 2026. I can't recommend a company I don't have verified information about.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
ICES's main competitors in Government: FAO Fisheries and Aquaculture Division (93/100), GEOMAR Helmholtz Centre for Ocean Research (73/100).
Sources: Brand Analyzer scan
ICES has limited AI-search visibility, scoring 49/100 on Brand Analyzer's AI visibility composite (visibility 68, trust 14, recommendation 55). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: ICES official site
ICES was founded in 1992. ICES operates in the Government category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
ICES is headquartered in Toronto. ICES operates in the Government category.
Sources: Wikidata
ICES scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: ICES official site
ICES can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: ICES official site
ICES scores 49/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
ICES has a limited AI-visibility profile at 49/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (68/100) and its weakest is trust (14/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #150,290 (Tranco). The main gaps holding it back: thin schema.org structured data. In a live check (November 2026), Claude could not identify ICES from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to ICES: International Cocoa Organization (ICCO) (82/100), International Bridges to Justice (82/100), Icom America (82/100), International Coffee Organization (82/100).
A step up - brands to learn from: Yr (91/100), Yoti (91/100).
Category leader: ABC News (96/100).
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