Shaping the Future of iGaming
iDevelopment & Economic Association (iDEA) (ideagrowth.org) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Government brands, Legal brands, in the 34th percentile of 15623 Media & Entertainment brands.
iDevelopment & Economic Association (iDEA) is a U.S. trade association representing the online gaming and sports betting industry. It advocates for responsible legislation and sustainable growth of legal iGaming, providing research on regulation and economic impact. The organization serves as a voice for industry stakeholders, uniting companies, policymakers, and regulators to shape U.S. iGaming policy and standards.
| Brand Name | iDevelopment & Economic Association (iDEA) |
|---|---|
| Domain | ideagrowth.org |
| Industry | Media & Entertainment, Government |
| Main Competitors | American Gaming Association (81/100), Sports Betting Alliance, National Indian Gaming Association (78/100), European Gaming and Betting Association |
Moz Domain Authority 33/100 vs category average 54 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Leading online gaming and sports betting trade association, shaping the future of the industry in the United States." (Meta description: 18 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on LinkedIn, X (Twitter), YouTube, Facebook, Instagram, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is iDevelopment & Economic Association (iDEA)?", Claude could identify the brand as of September 2026. iDEA Growth (iDevelopment & Economic Association) is a nonprofit trade association that advocates for the legalization and responsible growth of online gaming, sports betting, and iGaming across U.S. states. Best known for Lobbying and policy advocacy for legal online gaming and sports betting in the United States.
When asked "Best brands similar to iDevelopment & Economic Association (iDEA)?", Claude would not surface iDevelopment & Economic Association (iDEA) as of September 2026. It's a niche industry advocacy group rather than a consumer-facing media or entertainment brand, so it wouldn't come up in a typical best-brands comparison.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
iDevelopment & Economic Association (iDEA)'s main competitors in Media & Entertainment: American Gaming Association (81/100), National Indian Gaming Association (78/100).
Sources: Brand Analyzer scan
iDEA offers industry advocacy, policy guidance, and foundational research on iGaming regulation and economic impact. It serves as a platform for uniting online gaming and sports betting companies to influence responsible legislation in the United States.
Sources: iDevelopment & Economic Association (iDEA) official site
iDevelopment & Economic Association (iDEA) is a trade association representing the legal online gaming and sports betting industry in the United States. It works to promote responsible legislation and support the sustainable growth of the iGaming sector.
Sources: iDevelopment & Economic Association (iDEA) official site
iDevelopment & Economic Association (iDEA) has low AI-search visibility, scoring 24/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 45, recommendation 42). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: iDevelopment & Economic Association (iDEA) official site
iDevelopment & Economic Association (iDEA) scores 42/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: iDevelopment & Economic Association (iDEA) official site
iDEA is known for being a leading advocacy and research organization for the U.S. online gaming and sports betting industry, particularly its work on shaping regulatory policy and providing economic impact research related to iGaming legislation.
Sources: iDevelopment & Economic Association (iDEA) official site
iDevelopment & Economic Association (iDEA) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: iDevelopment & Economic Association (iDEA) official site
iDEA's services are used by online gaming and sports betting companies, industry stakeholders, policymakers, and regulators involved in shaping U.S. iGaming legislation and regulatory frameworks.
Sources: iDevelopment & Economic Association (iDEA) official site
iDevelopment & Economic Association (iDEA) scores 24/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
iDevelopment & Economic Association (iDEA) has a weak AI-visibility profile at 24/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (45/100) and its weakest is visibility (0/100). It benefits from open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 33/100. In a live check, Claude could already identify iDevelopment & Economic Association (iDEA) from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to iDevelopment & Economic Association (iDEA): ICT-Online.ru (74/100), iAwake Technologies (74/100), Ignition Casino (74/100), Giornale dell'Architettura (74/100).
A step up - brands to learn from: Zoom (81/100), Zeno Group (81/100).
Category leader: Change.org (97/100).
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