Mental health treatment you can trust
Mindler (iesohealth.com) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, Technology brands, in the 70th percentile of 11301 Healthcare brands.
Mindler is an online therapy provider based in Cambridge, United Kingdom, operating under the domain iesohealth.com. It delivers NHS-accessible cognitive behavioural therapy (CBT) to patients across the UK experiencing common mental health issues. The service matches patients with qualified therapists for flexible, convenient appointments available during the day or evening, aiming to help people recover from conditions such as anxiety and depression through digital, accessible mental health care.
| Brand Name | Mindler |
|---|---|
| Domain | iesohealth.com |
| Industry | Healthcare, Technology |
| Headquarters | Cambridge, United Kingdom |
| Main Competitors | Kooth (77/100), SilverCloud Health (79/100), Togetherall (81/100), Healios, BetterHelp (92/100), Talkspace (90/100) |
Moz Domain Authority 43/100 vs category average 41 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Mindler. We deliver high-quality online therapy (CBT), available free to many NHS patients across the UK experiencing common mental health issues." (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:title, og:description, og:image, og:type, Twitter cards. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, HubSpot.
Social footprint: verified profiles on Instagram, Facebook, X (Twitter), LinkedIn; no detected presence on YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Mindler's main competitors in Healthcare: Kooth (77/100), SilverCloud Health (79/100), Togetherall (81/100), BetterHelp (92/100), Talkspace (90/100).
Sources: Brand Analyzer scan
Mindler has limited AI-search visibility, scoring 37/100 on Brand Analyzer's AI visibility composite (visibility 19, trust 43, recommendation 64). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Mindler official site
Mindler scores 64/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Mindler official site
Mindler offers online cognitive behavioural therapy (CBT) sessions, delivered digitally and matched to qualified therapists, with scheduling flexibility for appointments during the day or evening, available free to many NHS patients in the UK.
Sources: Mindler official site
Mindler is an online therapy provider based in Cambridge, United Kingdom, that delivers high-quality cognitive behavioural therapy (CBT) to patients across the UK, much of it available free through the NHS for common mental health issues.
Sources: Mindler official site
Mindler provides online CBT therapy sessions to NHS patients in the UK, matching them with qualified therapists for appointments that can be scheduled flexibly during the day or evening, helping people recover from common mental health conditions.
Sources: Mindler official site
Mindler can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Mindler official site
Mindler is known for offering free, NHS-accessible online CBT therapy to UK patients, providing a digital bridge between patients and NHS-funded mental health treatment through convenient, flexible appointments.
Sources: Mindler official site
Mindler is used by NHS patients across the UK who are experiencing common mental health issues, such as anxiety or depression, and are seeking accessible, high-quality online therapy.
Sources: Mindler official site
Mindler scores 37/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Mindler has a weak AI-visibility profile at 37/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (64/100) and its weakest is visibility (19/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 43/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Mindler: ICME (80/100), IAC Acoustics (80/100), IFSO (International Federation for the Surgery and Other Therapies of Obesity) (80/100), Institute for Healthcare Improvement (IHI) (80/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Insurance Group (81/100).
Category leader: Booksy (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.