知识就在得到
得到App (igetget.com) scores 63 out of 100 on Brand Analyzer, placing it in the Developing tier among Education brands, Media & Entertainment brands, in the 9th percentile of 26452 Education brands.
得到App is a 超过3500万用户使用得到App。这里有罗振宇,薛兆丰,武志红,香帅,何帆等100位专家学者的独家课程，也有专业说书人为你解读好书，更有上万本电子书等你任意试读. 让更多人通过便捷的方式获取优质知识，持续成长。.
| Brand Name | 得到App |
|---|---|
| Domain | igetget.com |
| Industry | Education, Media & Entertainment |
| Main Competitors | 喜马拉雅 (71/100), 樊登读书, 知乎 (77/100), 混沌学园 (69/100), Coursera (95/100), MasterClass (91/100) |
Moz Domain Authority 26/100 vs category average 47 / leader 98 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #235,062 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "超过3500万用户使用得到App。这里有罗振宇,薛兆丰,武志红,香帅,何帆等100位专家学者的独家课程，也有专业说书人为你解读好书，更有上万本电子书等你任意试读" (Meta description too short (1 words). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is ZH-only, limiting citation in English-language AI answers.
Detected tech stack: Vue.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is 得到App?", Claude could identify the brand as of October 2026. 得到App is a Chinese knowledge-paying and lifelong learning platform launched by Luo Zhenyu's company Luosi Siwei, offering audio courses, book summaries, and columns from experts across business, science, and the humanities. It's one of the pioneers of China's 'knowledge payment' Best known for Being one of the earliest and most influential knowledge-paying apps in China, popularized by Luo Zhenyu's daily audio briefings and expert-led courses.
When asked "Best brands similar to 得到App?", Claude would recommend 得到App as of October 2026. It's a major and well-known player in China's online education and knowledge-subscription space, so it would naturally come up when discussing similar platforms like Ximalaya or Zhihu's paid content.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
得到App's main competitors in Education: 喜马拉雅 (71/100), 知乎 (77/100), 混沌学园 (69/100), Coursera (95/100), MasterClass (91/100).
Sources: Brand Analyzer scan
得到App提供的产品和服务包括：由上百位专家学者（如罗振宇、薛兆丰、武志红、香帅、何帆）讲授的独家付费课程；专业说书人对经典及热门书籍的解读内容；以及上万本电子书供用户免费试读，覆盖经济、金融、心理学等多个知识领域。
Sources: 得到App official site
得到App是一款中国知识服务应用（igetget.com），汇聚了罗振宇、薛兆丰、武志红等上百位专家学者的独家课程，并提供说书人解读书籍及电子书资源，服务超过3500万用户，定位为国内领先的终身学习知识服务平台。
Sources: 得到App official site
得到App has low AI-search visibility, scoring 12/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 12, recommendation 24). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: 得到App official site
得到App scores 24/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority.
Sources: 得到App official site
得到App can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: 得到App official site
得到App的用户主要是希望提升自我、渴望获取专业知识并追求终身学习的成年人，包括职场人士、在校学生，以及对经济、金融、心理学等领域感兴趣的学习者。平台目前拥有超过3500万用户。
Sources: 得到App official site
得到App scores 12/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
得到App has a weak AI-visibility profile at 12/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (24/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #235,062 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 26/100. In a live check, Claude could already identify 得到App from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to 得到App: IEP Direct (63/100), Identifiers.org (63/100), Ikigai (63/100), Museum of Indian Arts & Culture (63/100).
A step up - brands to learn from: 作业帮 (Zuoyebang) (71/100), Zentralwohlfahrtsstelle der Juden in Deutschland e.V. (71/100).
Category leader: Canva (97/100).
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