Research for a thriving world
International Institute for Environment and Development (IIED) (iied.org) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Government brands, Other brands, in the 56th percentile of 4202 Non-profit brands.
The International Institute for Environment and Development (IIED) is a London-based non-profit organisation founded in 1971. It works to address climate change, nature loss and inequality through research, technical support and partnership-driven action. IIED aims to strengthen vulnerable communities and organisations, bridging grassroots realities with global policy to promote equitable, sustainable development solutions.
| Brand Name | International Institute for Environment and Development (IIED) |
|---|---|
| Domain | iied.org |
| Industry | Non-profit, Government |
| Founded | 1971 |
| Headquarters | London |
| Main Competitors | World Resources Institute (87/100), International Institute for Sustainable Development (83/100), Overseas Development Institute (84/100), Stockholm Environment Institute (83/100), World Wildlife Fund (84/100) |
Moz Domain Authority 65/100 vs category average 52 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #62,673 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
International Institute for Environment and Development (IIED) appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "IIED works to tackle the triple crises of climate change, nature loss and inequality by finding and scaling sustainable solutions." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:title, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Drupal.
Social footprint: verified profiles on LinkedIn, Facebook, Instagram, X (Twitter), YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is International Institute for Environment and Development (IIED)?", Claude could identify the brand as of September 2026. IIED is a London-based policy research and advocacy think tank focused on sustainable development, working on issues like climate change, biodiversity, natural resources, and poverty reduction, particularly in Africa, Asia, and Latin America. Best known for Pioneering research on sustainable development and linking local community perspectives to international environmental and development policy.
When asked "Best brands similar to International Institute for Environment and Development (IIED)?", Claude would recommend International Institute for Environment and Development (IIED) as of September 2026. It's a well-established and respected think tank in sustainable development circles, so I'd mention it alongside groups like WRI or ODI when discussing top environment and development policy organizations.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
International Institute for Environment and Development (IIED)'s main competitors in Non-profit: World Resources Institute (87/100), International Institute for Sustainable Development (83/100), Overseas Development Institute (84/100), Stockholm Environment Institute (83/100), World Wildlife Fund (84/100).
Sources: Brand Analyzer scan
IIED is a non-profit research and action institute, founded in 1971 and headquartered in London, that works to tackle climate change, nature loss and inequality by developing and scaling sustainable solutions.
Sources: International Institute for Environment and Development (IIED) official site
International Institute for Environment and Development (IIED) has moderate AI-search visibility, scoring 53/100 on Brand Analyzer's AI visibility composite (visibility 51, trust 53, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: International Institute for Environment and Development (IIED) official site
International Institute for Environment and Development (IIED) was founded in 1971. International Institute for Environment and Development (IIED) operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
International Institute for Environment and Development (IIED) is headquartered in London. International Institute for Environment and Development (IIED) operates in the Non-profit category.
Sources: Wikidata
IIED offers research, technical support and partnership-driven action services aimed at addressing climate change, nature loss and inequality. Its work includes producing research insights, providing technical assistance to organisations and communities, and facilitating collaborative initiatives that connect grassroots practice with global policy.
Sources: International Institute for Environment and Development (IIED) official site
International Institute for Environment and Development (IIED) scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: International Institute for Environment and Development (IIED) official site
International Institute for Environment and Development (IIED) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: International Institute for Environment and Development (IIED) official site
IIED's work is used by policymakers, development practitioners, forest and farm producer organisations, environmental researchers, and global institutions focused on sustainability and social equity.
Sources: International Institute for Environment and Development (IIED) official site
International Institute for Environment and Development (IIED) scores 53/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
International Institute for Environment and Development (IIED) has a limited AI-visibility profile at 53/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (58/100) and its weakest is visibility (51/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #62,673 (Tranco) and a Moz Domain Authority of 65/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify International Institute for Environment and Development (IIED) from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to International Institute for Environment and Development (IIED): IHEDN (79/100), The Institute for Functional Medicine (79/100), re:Members (79/100), IntoUniversity (79/100).
A step up - brands to learn from: Young Survival Coalition (81/100), YMCA of Greater New York (81/100).
Category leader: PBS (97/100).
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