Working for a world that thrives
International Institute for Sustainable Development (IISD) (iisd.org) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Non-profit brands, Government brands, Energy & Utilities brands, in the 76th percentile of 4184 Non-profit brands.
The International Institute for Sustainable Development (IISD) is an independent, non-profit think tank founded in 1990 and headquartered in Winnipeg, Canada. It conducts research and policy analysis on climate, nature, and sustainable economies, aiming to inform global dialogue and action on sustainable development. IISD works with policymakers, governments, international organizations, and researchers, positioning itself as a trusted bridge between research, policy, and international collaboration on sustainability issues.
| Brand Name | International Institute for Sustainable Development (IISD) |
|---|---|
| Domain | iisd.org |
| Industry | Non-profit, Government |
| Founded | 1990 |
| Headquarters | Winnipeg |
| Main Competitors | World Resources Institute (87/100), International Institute for Environment and Development (79/100), Chatham House (87/100), Overseas Development Institute (84/100), Stockholm Environment Institute (83/100), World Wildlife Fund (84/100), Brookings Institution (89/100) |
Moz Domain Authority 73/100 vs category average 52 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #17,879 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "IISD is an award-winning independent think tank working to create a world where people and the planet thrive." (Meta description: 18 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Drupal.
Social footprint: verified profiles on LinkedIn, YouTube, X (Twitter), Instagram, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is International Institute for Sustainable Development (IISD)?", Claude could identify the brand as of September 2026. IISD is a Canada-based independent think tank that conducts policy research and reporting on sustainable development, climate change, and international environmental agreements. It's well known for its Earth Negotiations Bulletin, which provides detailed, timely coverage of UN en Best known for The Earth Negotiations Bulletin, a widely respected reporting service on international environmental negotiations.
When asked "Best brands similar to International Institute for Sustainable Development (IISD)?", Claude would recommend International Institute for Sustainable Development (IISD) as of September 2026. It's a credible, longstanding authority in sustainable development policy research and is frequently cited by governments, NGOs, and journalists covering environmental diplomacy.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
International Institute for Sustainable Development (IISD)'s main competitors in Non-profit: World Resources Institute (87/100), International Institute for Environment and Development (79/100), Chatham House (87/100), Overseas Development Institute (84/100), Stockholm Environment Institute (83/100).
Sources: Brand Analyzer scan
IISD (International Institute for Sustainable Development) is an award-winning independent think tank founded in 1990 and headquartered in Winnipeg, Canada. It is a non-profit organization dedicated to research and policy analysis aimed at helping people and the planet thrive.
Sources: International Institute for Sustainable Development (IISD) official site
International Institute for Sustainable Development (IISD) has limited AI-search visibility, scoring 40/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 34, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: International Institute for Sustainable Development (IISD) official site
International Institute for Sustainable Development (IISD) was founded in 1990. International Institute for Sustainable Development (IISD) operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
International Institute for Sustainable Development (IISD) is headquartered in Winnipeg. International Institute for Sustainable Development (IISD) operates in the Non-profit category.
Sources: Wikidata
International Institute for Sustainable Development (IISD) scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: International Institute for Sustainable Development (IISD) official site
International Institute for Sustainable Development (IISD) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: International Institute for Sustainable Development (IISD) official site
IISD offers research reports, policy analysis, and expert insights on topics including climate action, nature conservation, sustainable economies, and global trade policy. These outputs are designed to inform and influence policymakers, governments, and international organizations.
Sources: International Institute for Sustainable Development (IISD) official site
IISD's work is used by policymakers, governments, international organizations, researchers, and other stakeholders engaged in sustainable development, climate action, and global trade policy.
Sources: International Institute for Sustainable Development (IISD) official site
International Institute for Sustainable Development (IISD) scores 40/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
International Institute for Sustainable Development (IISD) has a limited AI-visibility profile at 40/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (58/100) and its weakest is trust (34/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #17,879 (Tranco) and a Moz Domain Authority of 73/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify International Institute for Sustainable Development (IISD) from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to International Institute for Sustainable Development (IISD): IFAD (International Fund for Agricultural Development) (83/100), ICMM (83/100), Impetus (83/100), InterAction (83/100).
A step up - brands to learn from: Workaway (91/100), Wikimedia (91/100).
Category leader: PBS (97/100).
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