Suomen suurin uutispalvelu
Iltalehti (iltalehti.fi) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, in the 65th percentile of 31508 Media & Entertainment brands.
Iltalehti is a Finnish tabloid newspaper based in Helsinki, founded in 1980 and owned by Alma Media. It operates iltalehti.fi, an online news service covering news, sports, entertainment, economy, weather, health, food, travel, cars, and style. The site is updated continuously, offering readers a broad range of content from a single source around the clock. It positions itself as one of Finland's largest and most diverse news services, targeting Finnish readers who want to stay informed on current events and everyday topics.
| Brand Name | Iltalehti |
|---|---|
| Domain | iltalehti.fi |
| Industry | Media & Entertainment |
| Founded | 1980 |
| Headquarters | Helsinki |
| Parent Company / Owner | Alma Media |
| Main Competitors | Ilta-Sanomat, Helsingin Sanomat (80/100), MTV Uutiset, Yle (90/100), Kauppalehti |
Moz Domain Authority 80/100 vs category average 51 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,419 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Uutiset, urheilu, viihde, talous, sää, terveys, ruoka, matkailu, autot ja tyyli - Iltalehti, kaikki tuoreet uutiset yhdestä osoitteesta kellon ympäri!" (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FI-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on Instagram, LinkedIn, YouTube; no detected presence on X (Twitter), Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Iltalehti?", Claude could identify the brand as of October 2026. Iltalehti is one of Finland's two major tabloid newspapers, publishing online and historically in print, covering news, celebrity gossip, sports, and entertainment. It's owned by Alma Media and competes directly with Ilta-Sanomat as one of the country's leading digital news outle Best known for Being one of Finland's two dominant tabloid news sites, known for celebrity news, sports coverage, and clickbait-style headlines.
When asked "Best brands similar to Iltalehti?", Claude would recommend Iltalehti as of October 2026. It's a major, widely recognized Finnish media brand that would naturally come up when discussing Finnish tabloids or digital news outlets.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Iltalehti's main competitors in Media & Entertainment: Helsingin Sanomat (80/100), Yle (90/100).
Sources: Brand Analyzer scan
Iltalehti offers an online news and media platform covering categories such as news, sports, entertainment, economy, weather, health, food, travel, cars, and style. Content is delivered through its website iltalehti.fi with continuous, around-the-clock updates.
Sources: Iltalehti official site
Iltalehti is a Finnish tabloid newspaper headquartered in Helsinki, Finland. Founded in 1980, it is owned by Alma Media, a major Finnish media company. Today it operates primarily as a digital news platform at iltalehti.fi, covering a wide range of topics including news, sports, entertainment, economy, and lifestyle content.
Sources: Iltalehti official site
Iltalehti has limited AI-search visibility, scoring 43/100 on Brand Analyzer's AI visibility composite (visibility 32, trust 44, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Iltalehti official site
Iltalehti was founded in 1980. Iltalehti operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Iltalehti is headquartered in Helsinki. Iltalehti operates in the Media & Entertainment category.
Sources: Wikidata
Iltalehti publishes news and lifestyle content covering current events, sports, entertainment, economy, weather, health, food, travel, cars, and style. It operates as a continuously updated online news service, delivering real-time coverage of events in Finland and abroad from a single online destination.
Sources: Iltalehti official site
Iltalehti scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Iltalehti official site
Iltalehti can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Iltalehti official site
Iltalehti is owned by or part of Alma Media. Iltalehti operates in the Media & Entertainment category.
Sources: Wikidata
Iltalehti is known for being one of Finland's major tabloid newspapers, offering broad, round-the-clock coverage of news, sports, and entertainment. It has been operating since 1980 and is recognized as part of Alma Media's portfolio of Finnish media brands.
Sources: Iltalehti official site
Iltalehti is used by Finnish readers who want to stay updated on news, sports, entertainment, and everyday life topics. Its audience spans general readers across Finland seeking a comprehensive, frequently updated news source.
Sources: Iltalehti official site
Iltalehti scores 43/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Iltalehti has a limited AI-visibility profile at 43/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (63/100) and its weakest is visibility (32/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,419 (Tranco) and a Moz Domain Authority of 80/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Iltalehti from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Iltalehti: Illuvium (79/100), iHLS (Israel Homeland Security) (79/100), Imagine Cinemas (79/100), iMEdD (79/100).
A step up - brands to learn from: Zoom (81/100), Znews (81/100).
Category leader: Change.org (97/100).
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