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ÄRZTE.DE (imedo) (imedo.de) earns a Brand Analyzer score of 67 out of 100, placing it in the Developing tier among Healthcare brands, Technology brands. Among 4076 Healthcare brands analyzed, ÄRZTE.DE (imedo) ranks in the 26th percentile (category average 73, leader 96). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 85/100, Digital Presence 74/100, Visual Identity 93/100, Messaging Clarity 95/100, Trust Foundation 58/100, AI Discoverability 75/100, Brand Authority 24/100.
ÄRZTE.DE (imedo) is a German online doctor-search platform listing more than 447,580 doctors and alternative practitioners (Heilpraktiker) across Germany, alongside over 103,870 patient recommendations. The site enables users to search for suitable physicians or Heilpraktiker and book appointments online. It targets patients seeking healthcare providers as well as doctors and dentists who wish to present their services and expertise. The platform positions itself as a leading German doctor portal combining objective information, genuine patient reviews, and a simplified booking process.
| Brand Name | ÄRZTE.DE (imedo) |
|---|---|
| Domain | imedo.de |
| Industry | Healthcare, Technology |
| Main Competitors | jameda (79/100), Doctolib (80/100), Sanego (72/100), Docplanner (66/100), TeleClinic |
Moz Domain Authority 43/100 vs category average 37 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,610,636 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "➤ Über 447.580 gelistete Ärzte & Heilpraktiker in Deutschland ➤ 103.870 echte Empfehlungen ➤ Gleich online Wunschtermin vereinbaren" (Meta description: 18 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:image, og:type, Twitter cards. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx, HubSpot.
Social footprint: verified profiles on LinkedIn, Instagram, YouTube, X (Twitter), GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
ÄRZTE.DE (imedo) scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
ÄRZTE.DE (imedo) has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (56/100) and its weakest is visibility (21/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,610,636 (Tranco) and a Moz Domain Authority of 43/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify ÄRZTE.DE (imedo) from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is ÄRZTE.DE (imedo)?", Claude could identify the brand as of August 2026. imedo.de (also known as ÄRZTE.DE) was a German online health portal offering doctor search and ratings, health information articles, symptom checking tools, and community forums for patients to discuss medical topics. Best known for Being one of Germany's early health portals combining doctor search/ratings with health information content and patient forums.
When asked "Best brands similar to ÄRZTE.DE (imedo)?", Claude would not surface ÄRZTE.DE (imedo) as of August 2026. It's a lesser-known, largely German-market health portal that has been overshadowed by bigger players like Jameda or NetDoktor, so I wouldn't typically bring it up first.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
ÄRZTE.DE (imedo)'s main competitors include jameda (79/100), Doctolib (80/100), Sanego (72/100), Docplanner (66/100), TeleClinic. These companies compete in the Healthcare space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
ÄRZTE.DE (imedo) and Doctolib are competitors in Healthcare. Brand Analyzer scores ÄRZTE.DE (imedo) at 67/100 and Doctolib at 80/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to ÄRZTE.DE (imedo) include jameda (79/100), Doctolib (80/100), Sanego (72/100), Docplanner (66/100), TeleClinic. Each is an established option in the Healthcare space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
ÄRZTE.DE (imedo) has limited AI-search visibility, scoring 34/100 on Brand Analyzer's AI visibility composite (visibility 21, trust 36, recommendation 56). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: ÄRZTE.DE (imedo) official site
ÄRZTE.DE (imedo) scores 56/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Sources: ÄRZTE.DE (imedo) official site
ÄRZTE.DE (imedo) offers an online directory of doctors and Heilpraktiker in Germany, a patient recommendation and review system, and an online appointment booking feature that lets patients schedule visits with listed healthcare providers directly through the platform.
Sources: ÄRZTE.DE (imedo) official site
ÄRZTE.DE (imedo) is a German online platform for finding doctors and alternative practitioners (Heilpraktiker). It lists over 447,580 medical professionals across Germany and provides more than 103,870 patient recommendations, along with the ability to book appointments online directly through the site.
Sources: ÄRZTE.DE (imedo) official site
ÄRZTE.DE (imedo) operates a searchable directory of doctors and Heilpraktiker in Germany, allowing patients to find providers based on specialty, location, and patient reviews. It also allows users to book appointments online directly through the platform, and gives doctors and dentists a space to present their qualifications and services.
Sources: ÄRZTE.DE (imedo) official site
ÄRZTE.DE (imedo) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: ÄRZTE.DE (imedo) official site
ÄRZTE.DE (imedo) is known for its large database of over 447,580 listed doctors and Heilpraktiker in Germany and for hosting more than 103,870 patient recommendations, which it uses to help patients choose and book appointments with suitable healthcare providers online.
Sources: ÄRZTE.DE (imedo) official site
The platform is used by patients in Germany searching for a suitable doctor or Heilpraktiker, as well as by doctors and dentists who want to showcase their qualifications, specialties, and services to potential patients online.
Sources: ÄRZTE.DE (imedo) official site
Ranked closest to ÄRZTE.DE (imedo): IBA (Ion Beam Applications) (67/100), Johns Hopkins Medicine (67/100), infologiQ (67/100), Innomar Strategies (67/100).
A step up - brands to learn from: Zipari by mPulse (71/100), Zaina AI (71/100).
Category leader: Elsevier (96/100).