Ireland's Home of Modern Art
IMMA (Irish Museum of Modern Art) (imma.ie) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Education brands, Non-profit brands, in the 64th percentile of 27297 Media & Entertainment brands.
The Irish Museum of Modern Art (IMMA) is Ireland's national institution dedicated to modern and contemporary art, located at the Royal Hospital Kilmainham in Dublin. It collects, preserves, and presents art through a permanent collection and changing exhibitions, combined with education and community programs. IMMA serves art enthusiasts, tourists, students, and the general public, aiming to connect audiences with significant contemporary artworks and ideas within a historic architectural setting.
| Brand Name | IMMA (Irish Museum of Modern Art) |
|---|---|
| Domain | imma.ie |
| Industry | Media & Entertainment, Education |
| Headquarters | Royal Hospital Kilmainham, Dublin, Ireland |
| Main Competitors | National Gallery of Ireland, Dublin City Gallery The Hugh Lane (82/100), Crawford Art Gallery, Tate Modern (95/100), Museum of Modern Art (MoMA) (80/100), Centre Pompidou (82/100) |
Moz Domain Authority 57/100 vs category average 52 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #283,482 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
IMMA (Irish Museum of Modern Art) appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Ireland" (Meta description too short (1 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Instagram, YouTube, LinkedIn, GitHub; no detected presence on Facebook, X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is IMMA (Irish Museum of Modern Art)?", Claude could identify the brand as of October 2026. IMMA is Ireland's national museum of modern and contemporary art, based in the restored 17th-century Royal Hospital Kilmainham building in Dublin. It holds a national collection and runs exhibitions, residencies, and public programs focused on modern and contemporary art. Best known for Being Ireland's leading modern and contemporary art museum, housed in the historic Royal Hospital Kilmainham.
When asked "Best brands similar to IMMA (Irish Museum of Modern Art)?", Claude would recommend IMMA (Irish Museum of Modern Art) as of October 2026. It's the definitive institution for modern art in Ireland, so it's a natural mention alongside other national contemporary art museums.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
IMMA (Irish Museum of Modern Art)'s main competitors in Media & Entertainment: Dublin City Gallery The Hugh Lane (82/100), Tate Modern (95/100), Museum of Modern Art (MoMA) (80/100), Centre Pompidou (82/100).
Sources: Brand Analyzer scan
IMMA (Irish Museum of Modern Art) has limited AI-search visibility, scoring 45/100 on Brand Analyzer's AI visibility composite (visibility 40, trust 40, recommendation 60). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
IMMA (Irish Museum of Modern Art) scores 60/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
IMMA (Irish Museum of Modern Art) is Ireland's national institution for modern and contemporary art, housed in the historic Royal Hospital Kilmainham in Dublin. It is dedicated to collecting, preserving, and presenting modern and contemporary artworks for the public.
IMMA (Irish Museum of Modern Art) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
IMMA offers a permanent collection of modern and contemporary art, temporary and touring exhibitions, educational programs, and community engagement initiatives, all presented within the historic Royal Hospital Kilmainham setting.
IMMA is known for being Ireland's leading national museum of modern and contemporary art, for its significant permanent collection, and for hosting exhibitions within the historic Royal Hospital Kilmainham, blending heritage architecture with contemporary artistic expression.
IMMA is used by art enthusiasts, tourists, students, families, and the general public in Ireland and internationally who are interested in modern and contemporary art.
IMMA (Irish Museum of Modern Art) scores 45/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
IMMA (Irish Museum of Modern Art) has a limited AI-visibility profile at 45/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (60/100) and its weakest is trust (40/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #283,482 (Tranco) and a Moz Domain Authority of 57/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify IMMA (Irish Museum of Modern Art) from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to IMMA (Irish Museum of Modern Art): IMG (79/100), IMG Models (79/100), International Mining (79/100), IMPALA (79/100).
A step up - brands to learn from: Zoom (81/100), Zeno Group (81/100).
Category leader: Change.org (97/100).
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