Il N.1 in Italia per case
Immobiliare.it (immobiliare.it) scores 73 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Real Estate brands, in the 37th percentile of 6566 Real Estate brands.
Immobiliare.it is the leading Italian real estate portal, founded in 2005 and headquartered in Milan. It provides property listings for sale and rent across Italy, along with tools for property valuation, AI-assisted search, mortgage information, auctions, and services for real estate agencies. The platform serves private individuals looking to buy, sell, or rent homes, property owners, and real estate agencies. It is available via website and mobile app, positioning itself as a comprehensive reference point for the Italian property market.
| Brand Name | Immobiliare.it |
|---|---|
| Domain | immobiliare.it |
| Industry | Real Estate |
| Founded | 2005 |
| Headquarters | Milan |
| Main Competitors | Idealista, Casa.it, Subito.it, Immobiliare24 (Il Sole 24 Ore), Zillow (88/100), Rightmove (90/100) |
Moz Domain Authority 67/100 vs category average 38 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,504 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Compra Affitta Vendi Valuta Mia casa Asta Agenzie Prezzi" (Meta description: 9 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Immobiliare.it?", Claude could identify the brand as of September 2026. Immobiliare.it is Italy's largest online real estate portal, connecting buyers, renters, and agents with listings for homes, apartments, and commercial properties across the country. Best known for Being Italy's leading property listings website for buying and renting homes.
When asked "Best brands similar to Immobiliare.it?", Claude would recommend Immobiliare.it as of September 2026. It's the dominant real estate platform in Italy, so it would naturally come up as a top recommendation for property searches there.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Immobiliare.it's main competitors in Real Estate: Zillow (88/100), Rightmove (90/100).
Sources: Brand Analyzer scan
Immobiliare.it offers property listings for buying, selling, and renting real estate; a home valuation tool ('Valuta Mia Casa'); AI-assisted property search; real estate auction listings; mortgage information; and services designed for real estate agencies, alongside price data for the Italian property market.
Sources: Immobiliare.it official site
Immobiliare.it is the main Italian real estate portal, offering property listings for sale and rent across Italy. Founded in 2005 and headquartered in Milan, it operates both a website and a mobile app, providing a comprehensive platform for real estate transactions in Italy.
Sources: Immobiliare.it official site
Immobiliare.it has limited AI-search visibility, scoring 44/100 on Brand Analyzer's AI visibility composite (visibility 36, trust 37, recommendation 67). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Immobiliare.it official site
Immobiliare.it was founded in 2005. Immobiliare.it operates in the Real Estate category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Immobiliare.it is headquartered in Milan. Immobiliare.it operates in the Real Estate category.
Sources: Wikidata
Immobiliare.it allows users to search for properties to buy or rent, list properties for sale or rent, obtain property valuations, access mortgage information, participate in real estate auctions, and connects private individuals, property owners, and real estate agencies through its platform and app.
Sources: Immobiliare.it official site
Immobiliare.it scores 67/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Real Estate options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Immobiliare.it official site
Immobiliare.it is used by private individuals looking to buy, sell, or rent a home, property owners, real estate agencies, and people seeking information on property prices and mortgages in Italy.
Sources: Immobiliare.it official site
Immobiliare.it is known for being Italy's leading real estate portal, offering an extensive catalog of property listings alongside tools such as property valuation, AI-powered search, and services tailored for real estate agencies, buyers, and sellers.
Sources: Immobiliare.it official site
Immobiliare.it can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Immobiliare.it official site
Immobiliare.it is popular because it serves as Italy's number one real estate reference point, combining a wide catalog of listings with valuation tools, AI-powered search, and dedicated services for agencies, mortgages, and auctions, making it a comprehensive resource for anyone dealing with property in Italy.
Sources: Immobiliare.it official site
Immobiliare.it scores 44/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Immobiliare.it has a limited AI-visibility profile at 44/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (67/100) and its weakest is visibility (36/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,504 (Tranco) and a Moz Domain Authority of 67/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Immobiliare.it from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Immobiliare.it: IALD (International Association of Lighting Designers) (73/100), HVS (73/100), ImmoScout24 (73/100), Imot.bg (73/100).
A step up - brands to learn from: Zucchetti (81/100), Zucchetti (81/100).
Category leader: Chaos (95/100).
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