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ImmoScout24 (immobilienscout24.at) scores 73 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Real Estate brands, in the 37th percentile of 6561 Real Estate brands.
ImmoScout24 (immobilienscout24.at) is an online real estate marketplace operating in Austria, part of a German portal operator founded in 1998 and headquartered in Munich, owned by Deutsche Telekom. The platform lists over 120,000 residential and commercial properties per month, including apartments, houses, offices, shops, and industrial spaces, for rent or purchase. It serves as a connection point between property seekers, sellers, landlords, and businesses across Austria, positioning itself as the country's leading online real estate search platform.
| Brand Name | ImmoScout24 |
|---|---|
| Domain | immobilienscout24.at |
| Industry | Real Estate |
| Founded | 1998 |
| Headquarters | Munich |
| Parent Company / Owner | Deutsche Telekom |
| Main Competitors | willhaben (80/100), Immowelt, immodirekt, FindMyHome, Immobilien.net, derStandard Immobilien |
Moz Domain Authority 41/100 vs category average 38 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #43,901 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Ob Wohnungen oder Häuser, zur Miete oder zum Kauf - Immobilien in ganz Österreich suchen und finden mit der Immobiliensuche von ImmoScout24." (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions ChatGPT-User, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on Instagram, LinkedIn, GitHub; no detected presence on Facebook, X (Twitter), YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is ImmoScout24?", Claude could identify the brand as of September 2026. ImmoScout24 (immobilienscout24.at) is Austria's version of the ImmoScout24 real estate portal, a major online marketplace for buying, selling, and renting residential and commercial properties. Best known for Being one of Austria's leading online real estate listing platforms.
When asked "Best brands similar to ImmoScout24?", Claude would recommend ImmoScout24 as of September 2026. It's one of the go-to property portals in Austria, so it would naturally come up alongside sites like willhaben.at when discussing real estate platforms there.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
ImmoScout24 offers an online real estate search and listing platform covering residential properties such as apartments and houses, available for rent or purchase, as well as commercial properties including offices, shops, and industrial spaces. The service provides a searchable database of more than 120,000 property listings per month across Austria for buyers, renters, sellers, and lessors.
Sources: ImmoScout24 official site
ImmoScout24 is an online real estate marketplace operating in Austria under the domain immobilienscout24.at. It is part of a German-founded portal operator established in 1998, headquartered in Munich, and owned by Deutsche Telekom. The platform allows users to search for residential and commercial properties available for rent or purchase throughout Austria.
Sources: ImmoScout24 official site
ImmoScout24 has limited AI-search visibility, scoring 48/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 58, recommendation 59). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: ImmoScout24 official site
ImmoScout24 was founded in 1998. ImmoScout24 operates in the Real Estate category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
ImmoScout24 is headquartered in Munich. ImmoScout24 operates in the Real Estate category.
Sources: Wikidata
ImmoScout24 operates an online property listing platform where users can search for real estate to rent or buy across Austria. It aggregates listings for apartments, houses, offices, shops, and industrial properties, connecting property seekers with landlords, sellers, and real estate agents. The platform features over 120,000 listings updated monthly, covering both residential and commercial real estate segments.
Sources: ImmoScout24 official site
ImmoScout24 scores 59/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Real Estate options. Recommendation depends on crawlability, structured data, and category authority.
Sources: ImmoScout24 official site
ImmoScout24 can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: ImmoScout24 official site
ImmoScout24 is used by individuals and businesses in Austria seeking to buy, rent, sell, or lease residential and commercial real estate. This includes private individuals looking for apartments or houses, as well as businesses seeking office, retail, or industrial spaces, along with property sellers, landlords, and real estate professionals listing properties on the platform.
Sources: ImmoScout24 official site
ImmoScout24 is known for being a leading online real estate portal in Austria, offering a large and frequently updated database of property listings for rent and sale. It is recognized for covering a broad range of property types, including residential and commercial real estate, and for its role as a connecting platform between property seekers and sellers or landlords across the country.
Sources: ImmoScout24 official site
ImmoScout24 is owned by or part of Deutsche Telekom. ImmoScout24 operates in the Real Estate category.
Sources: Wikidata
ImmoScout24 is popular because it offers a comprehensive selection of over 120,000 real estate listings per month across Austria, covering diverse property types such as apartments, houses, offices, shops, and industrial spaces. Its positioning as the leading online real estate platform in the country, combined with backing from Deutsche Telekom, contributes to its wide usage among people looking to buy, rent, sell, or lease property.
Sources: ImmoScout24 official site
ImmoScout24 scores 48/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
ImmoScout24 has a limited AI-visibility profile at 48/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (59/100) and its weakest is visibility (35/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #43,901 (Tranco) and a Moz Domain Authority of 41/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify ImmoScout24 from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to ImmoScout24: Immobiliare.it (73/100), IALD (International Association of Lighting Designers) (73/100), Imot.bg (73/100), Infiltrator Water Technologies (73/100).
A step up - brands to learn from: Zucchetti (81/100), Zucchetti (81/100).
Category leader: Chaos (95/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.