Charts, books and apps to guide your sailing
Imray (imray.com) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Travel & Hospitality brands, Media & Entertainment brands, E-commerce brands, in the 80th percentile of 18295 Travel & Hospitality brands.
Imray is a maritime navigation resource provider headquartered in Huntingdon, offering nautical charts, cruising guides, and digital tools for sailors. Its products include access to over 17,000 locations drawn from 38 cruising guides, combining traditional printed materials with modern digital solutions. Imray positions itself as a long-standing, trusted authority in maritime navigation, serving sailors, cruisers, and maritime enthusiasts who need reliable resources for planning and exploring sailing destinations worldwide.
| Brand Name | Imray |
|---|---|
| Domain | imray.com |
| Industry | Travel & Hospitality, Media & Entertainment |
| Headquarters | Huntingdon |
| Main Competitors | Navionics (87/100), Garmin (77/100), C-MAP (87/100), Admiralty (UK Hydrographic Office) (78/100), NOAA Office of Coast Survey, iSailor |
Moz Domain Authority 40/100 vs category average 44 / leader 97 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Imray appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Charts, books and apps to guide your sailing" (Meta description: 8 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: ASP.NET.
Social footprint: verified profiles on Facebook, Instagram, X (Twitter), GitHub; no detected presence on LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Imray?", Claude could identify the brand as of November 2026. Imray is a British publisher of nautical charts, almanacs, and pilot guides, best known for its paper and digital charts used by sailors and leisure boaters around the UK, Europe, and further afield. The company has a long history dating back to the 19th century and remains a tru Best known for Publishing nautical charts and pilot guides for leisure sailors.
When asked "Best brands similar to Imray?", Claude would recommend Imray as of November 2026. If someone asked about trusted marine chart or boating navigation publishers, Imray is one of the most established names in that space.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Imray's main competitors in Travel & Hospitality: Navionics (87/100), Garmin (77/100), C-MAP (87/100), Admiralty (UK Hydrographic Office) (78/100).
Sources: Brand Analyzer scan
Imray has limited AI-search visibility, scoring 37/100 on Brand Analyzer's AI visibility composite (visibility 39, trust 29, recommendation 41). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Imray official site
Imray is headquartered in Huntingdon. Imray operates in the Travel & Hospitality category.
Sources: Wikidata
Imray offers nautical charts, cruising guides, and digital apps for sailing navigation. Its product range includes access to over 17,000 locations compiled from 38 world-renowned cruising guides, providing both physical and digital resources for route planning and on-the-water navigation.
Sources: Imray official site
Imray scores 41/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Travel & Hospitality options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Imray official site
Imray is a provider of nautical charts, cruising guides, and digital navigation tools for sailors, headquartered in Huntingdon. It is positioned as a trusted, long-standing authority in maritime navigation resources, combining traditional printed charts and books with modern digital solutions.
Sources: Imray official site
Imray produces and distributes nautical charts, cruising guides, and digital apps that help sailors plan and navigate their journeys on the water. Its offerings include access to over 17,000 locations compiled from 38 cruising guides, supporting both traditional paper-based navigation and modern digital tools.
Sources: Imray official site
Imray can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Imray official site
Imray's products are used by sailors, cruisers, and maritime enthusiasts who need reliable navigation charts, guides, and digital tools for planning and exploring sailing destinations around the world.
Sources: Imray official site
Imray is known for its comprehensive range of nautical charts and cruising guides, as well as its digital tools that give sailors access to over 17,000 locations from 38 world-renowned cruising guides. It is recognized as a long-standing authority in maritime navigation resources.
Sources: Imray official site
Imray scores 37/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Imray has a weak AI-visibility profile at 37/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (41/100) and its weakest is trust (29/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 40/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Imray from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Imray: IMG (International Medical Group) (80/100), Illes Balears (80/100), Interalpen-Hotel Tyrol (80/100), Internova Travel Group (80/100).
A step up - brands to learn from: Zolo (81/100), Zaui (81/100).
Category leader: Cvent (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.