Preserving France's audiovisual memory
INA (Institut national de l'audiovisuel) (ina.fr) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Education brands, Government brands, in the 69th percentile of 39221 Media & Entertainment brands.
INA (Institut national de l'audiovisuel) is a French public institution, founded in 1975 and headquartered in Bry-sur-Marne, responsible for preserving and sharing France's radio and television audiovisual heritage. It provides free public access to extensive audio and video archives, alongside educational articles, training programs, and cultural events that contextualize current events through historical footage. INA serves researchers, educators, students, journalists, media professionals, and the general public interested in French history and culture.
| Brand Name | INA (Institut national de l'audiovisuel) |
|---|---|
| Domain | ina.fr |
| Industry | Media & Entertainment, Education |
| Founded | 1975 |
| Headquarters | Bry-sur-Marne |
| Main Competitors | British Film Institute (87/100), Netherlands Institute for Sound and Vision (79/100), Internet Archive (65/100), Deutsches Rundfunkarchiv (69/100), Gaumont Pathé Archives, Library of Congress (83/100) |
Ranked #17,773 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
INA (Institut national de l'audiovisuel) appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Découvrez les fonds audios et vidéos à consulter gratuitement, des articles qui éclairent l’actualité, les activités de l’INA, ses rendez-vous, ses formations et bien plus encore !" (Meta description: 27 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:title, og:description, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FR-only, limiting citation in English-language AI answers.
Detected tech stack: Drupal, HubSpot.
Social footprint: verified profiles on X (Twitter), Instagram, LinkedIn, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is INA (Institut national de l'audiovisuel)?", Claude could identify the brand as of October 2026. INA is France's national audiovisual institute, responsible for archiving and preserving French radio and television broadcasts dating back decades, including footage from the earliest days of French TV and radio. It also produces documentaries, licenses archival footage, and pro Best known for Being the official archive of French television and radio broadcasts.
When asked "Best brands similar to INA (Institut national de l'audiovisuel)?", Claude would recommend INA (Institut national de l'audiovisuel) as of October 2026. It's a unique and well-known institution in the media preservation and archival space, especially relevant for anyone interested in broadcast history or French media heritage.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
INA (Institut national de l'audiovisuel)'s main competitors in Media & Entertainment: British Film Institute (87/100), Netherlands Institute for Sound and Vision (79/100), Internet Archive (65/100), Deutsches Rundfunkarchiv (69/100), Library of Congress (83/100).
Sources: Brand Analyzer scan
INA offers free access to audio and video archives documenting French broadcasting history, educational articles connecting archival content to current events, professional training programs, and cultural events and activities related to audiovisual heritage.
Sources: INA (Institut national de l'audiovisuel) official site
INA (Institut national de l'audiovisuel) is a French public cultural institution founded in 1975 and headquartered in Bry-sur-Marne. It is responsible for preserving, promoting, and broadcasting France's audiovisual heritage, including decades of radio and television content.
Sources: INA (Institut national de l'audiovisuel) official site
INA (Institut national de l'audiovisuel) has limited AI-search visibility, scoring 43/100 on Brand Analyzer's AI visibility composite (visibility 45, trust 30, recommendation 54). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: INA (Institut national de l'audiovisuel) official site
INA (Institut national de l'audiovisuel) was founded in 1975. INA (Institut national de l'audiovisuel) operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
INA (Institut national de l'audiovisuel) is headquartered in Bry-sur-Marne. INA (Institut national de l'audiovisuel) operates in the Media & Entertainment category.
Sources: Wikidata
INA (Institut national de l'audiovisuel) scores 54/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: INA (Institut national de l'audiovisuel) official site
INA is known for being the official guardian of France's audiovisual heritage, maintaining and providing access to an extensive archive of French radio and television content spanning decades, which is used for historical, educational, and journalistic purposes.
Sources: INA (Institut national de l'audiovisuel) official site
INA (Institut national de l'audiovisuel) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: INA (Institut national de l'audiovisuel) official site
INA's audience includes researchers, educators, students, journalists, media professionals, and members of the general public interested in French history, culture, and current events through archival audiovisual content.
Sources: INA (Institut national de l'audiovisuel) official site
INA (Institut national de l'audiovisuel) scores 43/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
INA (Institut national de l'audiovisuel) has a limited AI-visibility profile at 43/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (54/100) and its weakest is trust (30/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #17,773 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify INA (Institut national de l'audiovisuel) from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to INA (Institut national de l'audiovisuel): IMPALA (79/100), International Mining (79/100), Incheba (79/100), Incredible India (79/100).
A step up - brands to learn from: Zoom (81/100), Znews (81/100).
Category leader: Change.org (97/100).
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