Critically-acclaimed producers of live art
In Between Time (inbetweentime.co.uk) scores 66 out of 100 on Brand Analyzer, placing it in the Developing tier among Non-profit brands, Media & Entertainment brands, in the 16th percentile of 31893 Non-profit brands.
In Between Time is a South-West England based arts charity, operating since 2001, that produces live art connecting world-leading artists with local communities. It focuses on innovative, critically-acclaimed performance and live art projects, exemplified by works such as 'A String Section' presented with the National Trust at Tyntesfield, photographed by Paul Blakemore. The organisation targets arts lovers, cultural organisations and communities interested in experimental live art.
| Brand Name | In Between Time |
|---|---|
| Domain | inbetweentime.co.uk |
| Industry | Non-profit, Media & Entertainment |
| Founded | 2001 |
| Headquarters | South-West England |
| Main Competitors | Fierce Festival, Live Art Development Agency (74/100), SPILL Festival of Performance (71/100), Forest Fringe (74/100), Battersea Arts Centre (77/100), Arnolfini (79/100) |
Moz Domain Authority 42/100 vs category average 46 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Reckless Sleepers - A String Section for National Trust, Tyntesfield - Photography by Paul Blakemore" (Meta description: 15 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: WordPress.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is In Between Time?", Claude could identify the brand as of November 2026. In Between Time is a Bristol-based arts organisation that produces an international festival and year-round programme of live art, performance, and interdisciplinary artistic work, supporting artists to create experimental and boundary-pushing projects. Best known for Its biennial/triennial live art and performance festival held in Bristol.
When asked "Best brands similar to In Between Time?", Claude would recommend In Between Time as of November 2026. It's a respected name in the UK live art and experimental performance scene, so I'd mention it if someone asked about similar non-profit arts organisations.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
In Between Time's main competitors in Non-profit: Live Art Development Agency (74/100), SPILL Festival of Performance (71/100), Forest Fringe (74/100), Battersea Arts Centre (77/100), Arnolfini (79/100).
Sources: Brand Analyzer scan
In Between Time has low AI-search visibility, scoring 21/100 on Brand Analyzer's AI visibility composite (visibility 13, trust 29, recommendation 27). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: In Between Time official site
In Between Time scores 27/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: In Between Time official site
In Between Time is a South-West England based arts charity that has produced live art and performance work since 2001. It operates as a non-profit organisation within the media and entertainment sector, focusing on connecting world-leading artists with local communities.
Sources: In Between Time official site
In Between Time can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: In Between Time official site
In Between Time produces live art projects that bring together renowned artists and local communities, creating critically-acclaimed performance work. Examples include collaborations such as 'A String Section' with Reckless Sleepers, staged for the National Trust at Tyntesfield and documented through photography by Paul Blakemore.
Sources: In Between Time official site
In Between Time scores 21/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
In Between Time has a weak AI-visibility profile at 21/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (29/100) and its weakest is visibility (13/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 42/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify In Between Time from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to In Between Time: Immanuel Baptist Church (66/100), International Medical & Dental Hypnotherapy Association (IMDHA) (66/100), Inclusion Handicap (66/100), Independent Restaurant Coalition (66/100).
A step up - brands to learn from: Zentralwohlfahrtsstelle der Juden in Deutschland e.V. (71/100), Zoryan Institute (71/100).
Category leader: Change.org (97/100).
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