Analyysi kuuluu kaikille sijoittajille
Inderes (inderes.fi) scores 84 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Finance brands, Media & Entertainment brands, in the 89th percentile of 16521 Finance brands.
Inderes is a Finnish equity research company and community platform founded in 2009 and headquartered in Helsinki. It provides open, free stock analysis aimed at both private investors and listed companies, aiming to democratize investment research traditionally reserved for institutional players. Inderes connects retail investors with publicly traded companies seeking visibility and analytical coverage, positioning itself as an independent, open analysis community within the finance and media sector.
| Brand Name | Inderes |
|---|---|
| Domain | inderes.fi |
| Industry | Finance, Media & Entertainment |
| Founded | 2009 |
| Headquarters | Helsinki |
| Main Competitors | Redeye (80/100), Simply Wall St (84/100), Morningstar (88/100), Seeking Alpha (82/100), Edison Group (76/100) |
Moz Domain Authority 40/100 vs category average 39 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #157,153 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Inderes on kaikille osakesijoittajille avoin analyysipalvelu ja yhteisö. Meidän filosofiamme mukaan analyysi kuuluu kaikille sijoittajille ja yhtiöille." (Meta description: 17 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), og:title, og:description, og:image, og:type, Twitter cards. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FI-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js, Cloudflare.
Social footprint: verified profiles on YouTube, Facebook, Instagram, X (Twitter), LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Inderes?", Claude could identify the brand as of October 2026. Inderes is a Finnish investment research and IR communications company based in Helsinki that provides independent equity research on Nordic, mainly Finnish, listed companies, along with investor relations and communications services for those companies. Best known for Providing free, independent stock analysis and research on Finnish small and mid-cap listed companies.
When asked "Best brands similar to Inderes?", Claude would recommend Inderes as of October 2026. It's one of the most recognizable names in Finland for retail investor research and company-paid analyst coverage, so it's a natural mention for Finnish finance/investment content.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Inderes's main competitors in Finance: Redeye (80/100), Simply Wall St (84/100), Morningstar (88/100), Seeking Alpha (82/100), Edison Group (76/100).
Sources: Brand Analyzer scan
Inderes is a Finnish equity research company and investor community founded in 2009 and based in Helsinki. It operates an analysis platform open to all stock investors, aiming to make professional-grade equity analysis accessible beyond traditional institutional circles.
Sources: Inderes official site
Inderes has limited AI-search visibility, scoring 42/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 52, recommendation 57). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Inderes official site
Inderes was founded in 2009. Inderes operates in the Finance category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Inderes is headquartered in Helsinki. Inderes operates in the Finance category.
Sources: Wikidata
Inderes offers an equity analysis platform that provides stock research and coverage of publicly traded companies, along with a community space where private investors and listed companies interact. Its core offering is open, free-of-charge investment analysis.
Sources: Inderes official site
Inderes provides open and free equity analysis on publicly traded companies, combining research services with a community platform that connects private investors with listed companies seeking analytical coverage and visibility.
Sources: Inderes official site
Inderes scores 57/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Inderes official site
Inderes can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Inderes official site
Inderes is used by private investors and individuals interested in stock investing, as well as by publicly listed companies that seek greater visibility and analytical coverage through the platform.
Sources: Inderes official site
Inderes is known for democratizing stock analysis in Finland by offering free, open equity research to private investors, a service historically limited to institutional investors, and for building a community linking investors with listed companies.
Sources: Inderes official site
Inderes scores 42/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Inderes has a limited AI-visibility profile at 42/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (57/100) and its weakest is visibility (28/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #157,153 (Tranco) and a Moz Domain Authority of 40/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Inderes from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Inderes: InCharge Debt Solutions (84/100), IMPLAN (84/100), inDrive (84/100), Inkhouse (84/100).
A step up - brands to learn from: Yuga Labs (91/100), YNAB (91/100).
Category leader: Stripe (97/100).
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