Beer. With Character.
Innis & Gunn (innisandgunn.com) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Food & Beverage brands, Manufacturing brands, in the 56th percentile of 9555 Food & Beverage brands.
Innis & Gunn is a Scottish brewery founded in 2002 and headquartered in Edinburgh. It produces uniquely-brewed beers using distinctive techniques such as oak-maturation, aiming to offer more depth and character than standard lagers while remaining easy to drink. The company operates breweries and taprooms across Scotland and sells branded merchandise alongside its beer products. It positions itself as a craft brewer that combines traditional Scottish brewing methods with innovative approaches to create differentiated beer experiences.
| Brand Name | Innis & Gunn |
|---|---|
| Domain | innisandgunn.com |
| Industry | Food & Beverage, Manufacturing |
| Founded | 2002 |
| Headquarters | Edinburgh |
| Main Competitors | BrewDog (90/100), Tennent's (82/100), Fuller's (74/100), Brooklyn Brewery (81/100), Sierra Nevada Brewing Co. (82/100), Samuel Adams (Boston Beer Company) (81/100), Camden Town Brewery (78/100) |
Moz Domain Authority 53/100 vs category average 43 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,144,745 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Innis & Gunn appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Get the Innis & Gunn experience by tasting our uniquely-brewed beers, checking out our quality merch, and visiting our breweries and taprooms across Scotland." (Meta description: 24 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: WordPress, Gatsby.
Social footprint: verified profiles on Instagram, X (Twitter), YouTube; no detected presence on LinkedIn, Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Innis & Gunn?", Claude could identify the brand as of September 2026. Innis & Gunn is a Scottish brewery based in Edinburgh, known for pioneering oak-aged beer by maturing beer in whisky barrels, a technique founder Dougal Sharp stumbled upon in 2003. They produce a range of beers including their flagship Original oak-aged beer, lagers, and IPAs, s Best known for Oak-aged beer matured in whisky barrels, particularly their Original beer.
When asked "Best brands similar to Innis & Gunn?", Claude would recommend Innis & Gunn as of September 2026. It's a genuinely distinctive craft brewery with a well-known signature technique, so it's a natural mention for anyone interested in Scottish craft beer or barrel-aged brews.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Innis & Gunn's main competitors in Food & Beverage: BrewDog (90/100), Tennent's (82/100), Fuller's (74/100), Brooklyn Brewery (81/100), Sierra Nevada Brewing Co. (82/100).
Sources: Brand Analyzer scan
Innis & Gunn offers a range of uniquely-brewed beers, including oak-matured varieties, along with branded merchandise. The company also provides in-person experiences through its breweries and taprooms located across Scotland.
Sources: Innis & Gunn official site
Innis & Gunn is a Scottish brewery founded in 2002 and headquartered in Edinburgh. It is known for crafting uniquely-brewed, character-filled beers, often using techniques like oak-maturation, and operates breweries and taprooms across Scotland.
Sources: Innis & Gunn official site
Innis & Gunn has limited AI-search visibility, scoring 48/100 on Brand Analyzer's AI visibility composite (visibility 43, trust 46, recommendation 61). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Innis & Gunn official site
Innis & Gunn was founded in 2002. Innis & Gunn operates in the Food & Beverage category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Innis & Gunn is headquartered in Edinburgh. Innis & Gunn operates in the Food & Beverage category.
Sources: Wikidata
Innis & Gunn brews beer using traditional Scottish methods combined with distinctive techniques such as oak-maturation to create beers with more depth and character than standard lagers. The company also sells branded merchandise and operates breweries and taprooms across Scotland where customers can experience its products directly.
Sources: Innis & Gunn official site
Innis & Gunn scores 61/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Innis & Gunn official site
Innis & Gunn is known for its uniquely-brewed, oak-matured beers that offer more depth and character than typical mainstream lagers, while still being easy to drink. The brand is also recognized for its Scottish brewing heritage and its network of breweries and taprooms across Scotland.
Sources: Innis & Gunn official site
Innis & Gunn can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Innis & Gunn official site
Innis & Gunn's beers are aimed at beer drinkers who enjoy cold, crisp, easy-drinking beverages but seek more depth, quality, and character than mainstream lagers offer.
Sources: Innis & Gunn official site
Innis & Gunn scores 48/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Innis & Gunn has a limited AI-visibility profile at 48/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (61/100) and its weakest is visibility (43/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,144,745 (Tranco) and a Moz Domain Authority of 53/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Innis & Gunn from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Innis & Gunn: Ingredients Online (77/100), Indomie (77/100), IntraFish (77/100), IPL Schoeller (77/100).
A step up - brands to learn from: Zuppler (81/100), Zulay Kitchen (81/100).
Category leader: Target (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.