Innocence en Danger Brand Score: 74/100 - Brand-Ready tier

Protecting children worldwide

Innocence en Danger (innocenceendanger.org) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Government brands, in the 50th percentile of 30270 Non-profit brands.

AI Snapshot

Innocence en Danger (IED) is a global child protection movement headquartered in Berlin, dedicated to combating all forms of violence against children, with a particular focus on sexual abuse and exploitation. Operating in multiple countries, IED partners with international associations to fight child predation and provides free legal support to victims' families. The organization engages in advocacy, education, and collaboration with other child protection organizations worldwide to prevent and address child abuse.

Key facts about Innocence en Danger
Brand NameInnocence en Danger
Domaininnocenceendanger.org
IndustryNon-profit, Government
HeadquartersBerlin
Main CompetitorsECPAT International (90/100), Save the Children (83/100), UNICEF (74/100), National Center for Missing & Exploited Children (87/100), World Childhood Foundation, Internet Watch Foundation (87/100), Thorn (89/100)

Evidence

Ranked #2,181,367 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "Innocence en danger (IED) est un mouvement mondial de protection des enfants contre toutes formes de violences notamment sexuelles, présent dans de nombreux pays et partenaire d’as…" (Meta description: 35 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: 2 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Content is FR-only, limiting citation in English-language AI answers.

Detected tech stack: Nginx.

Social footprint: verified profiles on Facebook, X (Twitter), YouTube; no detected presence on Instagram, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know Innocence en Danger?

Live results from asking a general-purpose AI assistant about the brand, checked November 2026.

When asked "What is Innocence en Danger?", Claude could identify the brand as of November 2026. Innocence en Danger is an international nonprofit founded in 1999 by Homayra Sellier that works to protect children from sexual abuse and exploitation, including online predation, through advocacy, education, and direct support for victims and families. Best known for Combating child sexual abuse and online predation, including its early work exposing internet-based child exploitation.

When asked "Best brands similar to Innocence en Danger?", Claude would recommend Innocence en Danger as of November 2026. It's a well-established and respected organization in the child protection space, so it would be a natural mention alongside groups like ECPAT or Save the Children when discussing child safety nonprofits.

People Also Ask About Innocence en Danger

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are Innocence en Danger's main competitors?

Innocence en Danger's main competitors in Non-profit: ECPAT International (90/100), Save the Children (83/100), UNICEF (74/100), National Center for Missing & Exploited Children (87/100), Internet Watch Foundation (87/100).

Sources: Brand Analyzer scan

Where is Innocence en Danger headquartered?

Innocence en Danger is headquartered in Berlin. Innocence en Danger operates in the Non-profit category.

Sources: Wikidata

Does ChatGPT recommend Innocence en Danger?

Innocence en Danger scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.

Sources: Innocence en Danger official site

What is Innocence en Danger?

Innocence en Danger (IED) is a global child protection movement headquartered in Berlin that works to protect children from all forms of violence, particularly sexual abuse and exploitation. It operates across multiple countries and partners with international organizations engaged in the fight against child predation and child sexual abuse.

Sources: Innocence en Danger official site

How can Innocence en Danger improve its AI discoverability?

Innocence en Danger can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: Innocence en Danger official site

What does Innocence en Danger do?

Innocence en Danger works to protect children from violence, especially sexual abuse and exploitation, through international advocacy and partnerships with other organizations. It provides free legal support to the families of victims and collaborates with international associations active in combating child predation and abuse.

Sources: Innocence en Danger official site

Who uses Innocence en Danger?

Innocence en Danger serves families of victims of child abuse, parents facing difficulties related to child safety, child protection advocates, and international organizations working to combat child exploitation and predation.

Sources: Innocence en Danger official site

What is Innocence en Danger known for?

Innocence en Danger is known for being a worldwide movement against child sexual abuse and exploitation, operating in multiple countries and partnering with international child protection organizations. It is particularly recognized for offering free legal assistance to families of victims of child abuse.

Sources: Innocence en Danger official site

Recommendations

AI visibility

Innocence en Danger scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Innocence en Danger has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (51/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #2,181,367 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and thin schema.org structured data. In a live check, Claude could already identify Innocence en Danger from memory (November 2026) - a sign these signals are paying off.

Visibility - 23/100

Trust - 37/100

Recommendation likelihood - 51/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to Innocence en Danger: InfluenceMap (74/100), NCHAM (National Center for Hearing Assessment and Management) (74/100), Inside Philanthropy (74/100), Institut de l'Entreprise (74/100).

A step up - brands to learn from: ZNetwork (81/100), ZLTO (81/100).

Category leader: Change.org (97/100).

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