Truth and justice for bereaved families
INQUEST (inquest.org.uk) scores 85 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Non-profit brands, Legal brands, Government brands, in the 91st percentile of 10808 Non-profit brands.
INQUEST is a UK-based non-profit organisation that supports families bereaved by deaths involving the state, such as deaths in prisons, police custody, immigration detention, or mental health detention. It provides specialist guidance on navigating the inquest process and helps families access legal advice. INQUEST positions itself as the only charity dedicated specifically to this area, also working to expose patterns of state violence and neglect through its casework and advocacy.
| Brand Name | INQUEST |
|---|---|
| Domain | inquest.org.uk |
| Industry | Non-profit, Legal |
| Main Competitors | Liberty (81/100), JUSTICE (84/100), Howard League for Penal Reform (75/100), StopWatch, Centre for Women's Justice |
Moz Domain Authority 57/100 vs category average 51 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #651,273 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
INQUEST has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "INQUEST provides help to bereaved families following deaths involving the state." (Meta description: 11 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Instagram, LinkedIn, X (Twitter), GitHub; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is INQUEST?", Claude could identify the brand as of October 2026. INQUEST is a UK charity that provides expertise on state related deaths, offering advice and support to bereaved families, lawyers and others involved in the inquest process, particularly in cases involving deaths in prison, police custody or psychiatric detention. Best known for Supporting bereaved families and campaigning for justice around deaths in state custody and detention in the UK.
When asked "Best brands similar to INQUEST?", Claude would recommend INQUEST as of October 2026. It's a well known and respected organisation in the UK for this specific niche of inquest and custodial death advocacy, so I'd mention it if someone asked about related charities.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
INQUEST's main competitors in Non-profit: Liberty (81/100), JUSTICE (84/100), Howard League for Penal Reform (75/100).
Sources: Brand Analyzer scan
INQUEST provides support services including legal advice referrals, guidance through the inquest process, and advocacy for bereaved families affected by deaths in prisons, police custody, immigration detention, or mental health detention.
Sources: INQUEST official site
INQUEST is a UK charity that supports families bereaved by deaths involving the state, including deaths in prisons, police custody, immigration detention, and mental health detention settings. It is positioned as the only specialist organisation of its kind, providing expertise in the inquest process.
Sources: INQUEST official site
INQUEST has moderate AI-search visibility, scoring 52/100 on Brand Analyzer's AI visibility composite (visibility 62, trust 26, recommendation 64). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: INQUEST official site
INQUEST helps bereaved families access legal advice and navigate the inquest process following a death involving the state. It offers specialist casework support, advocacy, and expertise related to deaths in custody or state care, and works to highlight patterns of state violence and neglect through its findings.
Sources: INQUEST official site
INQUEST scores 64/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: INQUEST official site
INQUEST's services are used by bereaved families and individuals affected by deaths involving the state, including those that occur in prisons, police custody, immigration detention, and mental health detention settings.
Sources: INQUEST official site
INQUEST is known for being the leading and sole UK charity dedicated to supporting families bereaved by deaths in state custody, including prisons, police, immigration, and mental health detention settings, and for its expertise in the inquest process.
Sources: INQUEST official site
INQUEST can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: INQUEST official site
INQUEST scores 52/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
INQUEST has a limited AI-visibility profile at 52/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (64/100) and its weakest is trust (26/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #651,273 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify INQUEST from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to INQUEST: Bloomerang (85/100), Independent Sector (85/100), Institute of Directors (IoD) (85/100), IPSE (85/100).
A step up - brands to learn from: Workaway (91/100), WHYY (91/100).
Category leader: Change.org (97/100).
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