Preparedness, Response, Collaboration Worldwide
INSARAG (insarag.org) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Government brands, in the 53rd percentile of 27156 Non-profit brands.
INSARAG (International Search and Rescue Advisory Group) is a United Nations-affiliated network established in 1991 and headquartered in Geneva, operating under the UN Office for the Coordination of Humanitarian Affairs (OCHA). It connects disaster-prone and disaster-response countries, UN agencies, and NGOs to strengthen and standardize international urban search and rescue (USAR) coordination and methodology, particularly for earthquake emergencies, with the goal of minimizing the impact of disasters on affected populations.
| Brand Name | INSARAG |
|---|---|
| Domain | insarag.org |
| Industry | Non-profit, Government |
| Founded | 1991 |
| Headquarters | Geneva |
| Parent Company / Owner | United Nations Office for the Coordination of Humanitarian Affairs |
| Main Competitors | International Federation of Red Cross and Red Crescent Societies (80/100), UN Disaster Assessment and Coordination (UNDAC) (67/100), World Health Organization Emergency Medical Teams Initiative (74/100), European Civil Protection and Humanitarian Aid Operations (ECHO), International Search and Rescue Germany (ISAR Germany) |
Moz Domain Authority 41/100 vs category average 46 / leader 98 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,380,026 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "INSARAG works to strengthen international urban search and rescue coordination and response to minimize the impact of disasters on affected populations." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Facebook, X (Twitter), YouTube, LinkedIn, Instagram, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is INSARAG?", Claude could identify the brand as of October 2026. INSARAG (International Search and Rescue Advisory Group) is a United Nations-affiliated network of disaster-prone and disaster-responding countries and organizations dedicated to urban search and rescue (USAR) and operational field coordination. It sets international standards an Best known for Setting global standards for urban search and rescue team classification and coordinating international disaster response under the UN.
When asked "Best brands similar to INSARAG?", Claude would recommend INSARAG as of October 2026. If someone asked about organizations setting standards or coordinating international disaster/search-and-rescue response, INSARAG is a key, widely recognized name in that specific niche.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
INSARAG's main competitors in Non-profit: International Federation of Red Cross and Red Crescent Societies (80/100), UN Disaster Assessment and Coordination (UNDAC) (67/100), World Health Organization Emergency Medical Teams Initiative (74/100).
Sources: Brand Analyzer scan
INSARAG (International Search and Rescue Advisory Group) is a global network under the United Nations Office for the Coordination of Humanitarian Affairs (OCHA) that works to strengthen international urban search and rescue (USAR) coordination and response. Founded in 1991 and headquartered in Geneva, it brings together disaster-prone and disaster-response countries, UN agencies, and non-governmental organizations to improve the effectiveness of search and rescue operations during disasters such as earthquakes.
Sources: INSARAG official site
INSARAG has limited AI-search visibility, scoring 27/100 on Brand Analyzer's AI visibility composite (visibility 17, trust 26, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: INSARAG official site
INSARAG was founded in 1991. INSARAG operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
INSARAG is headquartered in Geneva. INSARAG operates in the Non-profit category.
Sources: Wikidata
INSARAG works to strengthen international urban search and rescue coordination and response in order to minimize the impact of disasters on affected populations. It standardizes USAR methodology, develops international guidelines, and facilitates coordination among national governments, emergency response organizations, and humanitarian agencies so that search and rescue teams can operate effectively and collaboratively during cross-border disaster responses.
Sources: INSARAG official site
INSARAG scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: INSARAG official site
INSARAG can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: INSARAG official site
INSARAG provides coordination frameworks, international guidelines, and standardization processes for urban search and rescue (USAR) operations, including methodologies for classifying and certifying USAR teams. It facilitates collaboration among national governments, UN agencies, and NGOs to improve preparedness and response capabilities for earthquake and disaster emergencies.
Sources: INSARAG official site
INSARAG's network and standards are used by national governments, emergency response organizations, urban search and rescue teams, and humanitarian agencies involved in disaster preparedness and response, particularly those engaged in international earthquake response efforts.
Sources: INSARAG official site
INSARAG is owned by or part of United Nations Office for the Coordination of Humanitarian Affairs. INSARAG operates in the Non-profit category.
Sources: Wikidata
INSARAG is known for establishing international standards and guidelines for urban search and rescue (USAR) operations, particularly the INSARAG classification and certification process for international USAR teams responding to earthquakes and similar disasters. It is recognized as the leading global network coordinating cross-border search and rescue response under the UN system.
Sources: INSARAG official site
INSARAG scores 27/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
INSARAG has a weak AI-visibility profile at 27/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is visibility (17/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,380,026 (Tranco) and a Moz Domain Authority of 41/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify INSARAG from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to INSARAG: Maxwell Leadership (75/100), Informing Change (75/100), Institute of Hospitality (IOH) (75/100), German Institute for Human Rights (75/100).
A step up - brands to learn from: ZNetwork (81/100), ZLTO (81/100).
Category leader: Change.org (97/100).
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