La science pour la santé
Inserm (inserm.fr) scores 84 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Healthcare brands, Education brands, Government brands, in the 90th percentile of 13966 Healthcare brands.
Inserm (Institut national de la santé et de la recherche médicale) is a French public research organization founded in 1964 and headquartered in Paris. It is dedicated to biomedical and public health research, aiming to improve human health through advances in knowledge of living organisms and diseases, treatment innovation, and public health research. Inserm serves researchers, health professionals, public institutions, patients, and the general public, positioning itself as France's national reference institute for medical research.
| Brand Name | Inserm |
|---|---|
| Domain | inserm.fr |
| Industry | Healthcare, Education |
| Founded | 1964 |
| Headquarters | Paris |
| Main Competitors | CNRS (75/100), Institut Pasteur (77/100), National Institutes of Health (81/100), Max Planck Society (69/100), Helmholtz Association (76/100), UK Medical Research Council |
Moz Domain Authority 71/100 vs category average 41 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #13,795 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Inserm appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "L'Inserm est un organisme de recherche scientifique public dédié à la santé humaine. Notre objectif : améliorer la santé par le progrès des connaissances sur le vivant et les …" (Meta description: 40 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 3 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FR-only, limiting citation in English-language AI answers.
Detected tech stack: WordPress, Ghost.
Social footprint: verified profiles on Instagram, LinkedIn, YouTube, X (Twitter), GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Inserm?", Claude could identify the brand as of October 2026. Inserm (Institut national de la sante et de la recherche medicale) is France's national institute dedicated to biomedical and public health research, operating as a public scientific and technological institute under the French government. It coordinates research across hundreds Best known for Being France's leading public biomedical research institute, equivalent to a national NIH for medical research.
When asked "Best brands similar to Inserm?", Claude would recommend Inserm as of October 2026. It's a major, well-respected public research institution and a natural reference point when discussing top biomedical research organizations in Europe.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Inserm's main competitors in Healthcare: CNRS (75/100), Institut Pasteur (77/100), National Institutes of Health (81/100), Max Planck Society (69/100), Helmholtz Association (76/100).
Sources: Brand Analyzer scan
Inserm is a French public research organization entirely dedicated to biomedical and public health research. Founded in 1964 and headquartered in Paris, it is the national institute of reference in France for research on human health, biology, and disease. It operates within the Healthcare, Education, and Government sectors, combining scientific expertise with innovation to advance knowledge about living organisms and improve treatments and public health outcomes.
Sources: Inserm official site
Inserm has moderate AI-search visibility, scoring 59/100 on Brand Analyzer's AI visibility composite (visibility 53, trust 66, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Inserm official site
Inserm was founded in 1964. Inserm operates in the Healthcare category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Inserm is headquartered in Paris. Inserm operates in the Healthcare category.
Sources: Wikidata
Inserm conducts and coordinates biomedical, biological, and public health research in France. Its work focuses on improving human health by advancing scientific knowledge about living organisms and diseases, fostering innovation in medical treatments, and conducting public health research. As a public research organization, it supports scientific discovery that benefits researchers, health professionals, public institutions, and the general population.
Sources: Inserm official site
Inserm scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Inserm official site
Inserm can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Inserm official site
Inserm's main output is scientific research rather than commercial products. It conducts research into human biology and diseases, supports innovation in medical treatments, and performs public health research. Its work results in scientific publications, studies, and contributions to medical and public health knowledge rather than tangible consumer products or services.
Sources: Inserm official site
Inserm is known for being France's sole public organization entirely dedicated to biomedical, biological, and public health research. It is recognized as the national reference institute in medical research, producing scientific knowledge on diseases and living organisms and contributing to innovation in medical treatments and public health policy.
Sources: Inserm official site
Inserm's research and findings are used by researchers, health professionals, public institutions, patients, and the general public interested in scientific and medical advances. It serves as a resource for the broader scientific and healthcare community in France and beyond.
Sources: Inserm official site
Inserm scores 59/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Inserm has a limited AI-visibility profile at 59/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (66/100) and its weakest is visibility (53/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #13,795 (Tranco) and a Moz Domain Authority of 71/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Inserm from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Inserm: Inova (84/100), Inkhouse (84/100), instashop (84/100), Integra LifeSciences (84/100).
A step up - brands to learn from: Zoetis (91/100), theSkimm (91/100).
Category leader: Booksy (96/100).
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