Für eine starke soziale Marktwirtschaft
INSM - Initiative Neue Soziale Marktwirtschaft (insm.de) scores 70 out of 100 on Brand Analyzer, placing it in the Developing tier among Non-profit brands, Education brands, Finance brands, in the 23rd percentile of 22093 Non-profit brands.
INSM (Initiative Neue Soziale Marktwirtschaft) is a German lobby organization founded in 2000 and headquartered in Berlin, associated with the Cologne Institute for Economic Research. It promotes the social market economy in Germany by producing data, studies and policy positions on topics such as the economy, labor, taxes, pensions, bureaucracy reduction and education. Its output targets politicians, journalists, economic experts and the interested public, aiming to shape economic and social policy debate with fact-based analysis. Thorsten Alsleben serves as CEO.
| Brand Name | INSM - Initiative Neue Soziale Marktwirtschaft |
|---|---|
| Domain | insm.de |
| Industry | Non-profit, Education |
| Founded | 2000 |
| Headquarters | Berlin |
| Parent Company / Owner | Cologne Institute for Economic Research |
| CEO | Thorsten Alsleben |
| Main Competitors | Institut der deutschen Wirtschaft (IW Köln) (73/100), ifo Institute (72/100), DIW Berlin, Bertelsmann Stiftung (73/100), Stiftung Marktwirtschaft (64/100), Konrad-Adenauer-Stiftung (73/100), Friedrich-Naumann-Stiftung (83/100) |
Moz Domain Authority 55/100 vs category average 47 / leader 98 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #439,953 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Die INSM setzt sich für die Stärkung der sozialen Marktwirtschaft in Deutschland durch Fakten, Analysen und politische Impulse ein." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:image, Twitter cards. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js, Apache, WordPress.
Social footprint: verified profiles on LinkedIn, X (Twitter), Facebook, YouTube, Instagram, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is INSM - Initiative Neue Soziale Marktwirtschaft?", Claude could identify the brand as of October 2026. INSM (Initiative Neue Soziale Marktwirtschaft) is a German economic-policy lobbying and communications initiative founded in 2000, promoting free-market, pro-business reforms in Germany's social market economy. It's financed largely by the metal and electrical industry employers' Best known for Its pro-market lobbying campaigns and studies advocating for liberal economic reforms in Germany, often criticized for being an industry-funded lobby group disg.
When asked "Best brands similar to INSM - Initiative Neue Soziale Marktwirtschaft?", Claude would recommend INSM - Initiative Neue Soziale Marktwirtschaft as of October 2026. It's a well-known and influential German economic lobbying organization, so it would come up naturally in discussions of German policy think tanks or advocacy groups.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
INSM - Initiative Neue Soziale Marktwirtschaft's main competitors in Non-profit: Institut der deutschen Wirtschaft (IW Köln) (73/100), ifo Institute (72/100), Bertelsmann Stiftung (73/100), Stiftung Marktwirtschaft (64/100), Konrad-Adenauer-Stiftung (73/100).
Sources: Brand Analyzer scan
INSM - Initiative Neue Soziale Marktwirtschaft has limited AI-search visibility, scoring 36/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 26, recommendation 61). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: INSM - Initiative Neue Soziale Marktwirtschaft official site
INSM - Initiative Neue Soziale Marktwirtschaft was founded in 2000. INSM - Initiative Neue Soziale Marktwirtschaft operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
INSM - Initiative Neue Soziale Marktwirtschaft is headquartered in Berlin. INSM - Initiative Neue Soziale Marktwirtschaft operates in the Non-profit category.
Sources: Wikidata
INSM - Initiative Neue Soziale Marktwirtschaft scores 61/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: INSM - Initiative Neue Soziale Marktwirtschaft official site
INSM (Initiative Neue Soziale Marktwirtschaft) is a German lobby organization founded in 2000 and based in Berlin. It is associated with the Cologne Institute for Economic Research and is led by CEO Thorsten Alsleben. The organization describes itself as an independent initiative dedicated to strengthening the social market economy in Germany.
Sources: INSM - Initiative Neue Soziale Marktwirtschaft official site
INSM - Initiative Neue Soziale Marktwirtschaft can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: INSM - Initiative Neue Soziale Marktwirtschaft official site
INSM offers studies, data analyses, policy papers and position statements on wirtschafts- und sozialpolitische themes such as the economy, labor markets, taxation, pensions, bureaucracy reduction and education. These materials are designed to provide fact-based input to policymakers, journalists and the public.
Sources: INSM - Initiative Neue Soziale Marktwirtschaft official site
INSM - Initiative Neue Soziale Marktwirtschaft is owned by or part of Cologne Institute for Economic Research. INSM - Initiative Neue Soziale Marktwirtschaft operates in the Non-profit category.
Sources: Wikidata
The materials and analyses produced by INSM are primarily used by politicians, journalists, economic experts and members of the interested public in Germany who follow economic and social policy debates.
Sources: INSM - Initiative Neue Soziale Marktwirtschaft official site
INSM - Initiative Neue Soziale Marktwirtschaft scores 36/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
INSM - Initiative Neue Soziale Marktwirtschaft has a weak AI-visibility profile at 36/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (61/100) and its weakest is trust (26/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #439,953 (Tranco) and a Moz Domain Authority of 55/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify INSM - Initiative Neue Soziale Marktwirtschaft from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to INSM - Initiative Neue Soziale Marktwirtschaft: Indiana Philanthropy Alliance (70/100), InfraGard (70/100), Interfaith Encounter Association (70/100), International Insurance Society (70/100).
A step up - brands to learn from: Zentralwohlfahrtsstelle der Juden in Deutschland e.V. (71/100), Zoryan Institute (71/100).
Category leader: Change.org (97/100).
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