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Instabox (instabox.se) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among E-commerce brands, Other brands, in the 83rd percentile of 25364 E-commerce brands.
Instabox is a Swedish logistics company headquartered in Stockholm that delivers parcels to smart lockers for online shoppers. It partners with e-commerce retailers to provide fast, often same-day delivery, with lockers accessible seven days a week so customers can collect packages at their convenience. The service targets online shoppers in Sweden seeking flexible, uncomplicated parcel pickup options.
| Brand Name | Instabox |
|---|---|
| Domain | instabox.se |
| Industry | E-commerce, Other |
| Headquarters | Stockholm |
| Main Competitors | Budbee (82/100), PostNord (82/100), DHL (97/100), InPost (65/100), Airmee, Early Bird (80/100) |
Moz Domain Authority 26/100 vs category average 41 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Instabox has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "null" (Meta description too short (1 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js, Cloudflare.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Instabox?", Claude could identify the brand as of October 2026. Instabox is a Swedish last-mile delivery company that provides out-of-home parcel delivery through automated lockers, letting e-commerce customers pick up and return packages at convenient locations rather than waiting at home. Best known for Automated parcel lockers for e-commerce deliveries in Sweden and the Nordics.
When asked "Best brands similar to Instabox?", Claude would recommend Instabox as of October 2026. It's a well-known player in Nordic e-commerce logistics, often mentioned alongside Instabee and other last-mile delivery providers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Instabox's main competitors in E-commerce: Budbee (82/100), PostNord (82/100), DHL (97/100), InPost (65/100), Early Bird (80/100).
Sources: Brand Analyzer scan
Instabox has moderate AI-search visibility, scoring 50/100 on Brand Analyzer's AI visibility composite (visibility 63, trust 22, recommendation 62). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Instabox official site
Instabox is headquartered in Stockholm. Instabox operates in the E-commerce category.
Sources: Wikidata
Instabox scores 62/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Instabox official site
Instabox is a Swedish logistics company that specializes in last-mile parcel delivery, using a network of smart lockers to let online shoppers collect their packages at convenient locations.
Sources: Instabox official site
Instabox delivers parcels from online stores to smart lockers located near customers, offering fast, often same-day delivery with pickup available seven days a week.
Sources: Instabox official site
Instabox can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Instabox official site
Instabox offers parcel delivery services to smart lockers, partnering with online retailers to provide customers with a convenient, flexible pickup option available every day of the week.
Sources: Instabox official site
Instabox is known for its network of smart parcel lockers across Sweden that allow customers to pick up online orders quickly and flexibly, often on the same day they are shipped.
Sources: Instabox official site
Instabox is used by online shoppers in Sweden who want fast and flexible delivery options, as well as by online retailers that partner with Instabox to offer locker-based delivery to their customers.
Sources: Instabox official site
Instabox scores 50/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Instabox has a limited AI-visibility profile at 50/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (63/100) and its weakest is trust (22/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: a low Moz Domain Authority of 26/100, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Instabox from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Instabox: WMX (83/100), Innersense Organic Beauty (83/100), Intelivita (83/100), Intentwise (83/100).
A step up - brands to learn from: Zoom (91/100), Zappos (91/100).
Category leader: DHL (97/100).
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