Tu tienda de deportes online
Intersport (intersport.es) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Sports & Fitness brands, Fashion & Apparel brands, in the 52nd percentile of 14204 E-commerce brands.
Intersport is an international sporting goods retailer founded in 1968, headquartered in Bern and owned by Gresvig. Its Spanish online store (intersport.es) sells sportswear, footwear and equipment for men, women and children from leading brands such as Nike, adidas, HOKA and Under Armour. The company positions itself as a reference destination for athletes seeking the latest sports fashion trends, offering free shipping and a broad multi-brand catalog for running, football, fitness and active lifestyle customers.
| Brand Name | Intersport |
|---|---|
| Domain | intersport.es |
| Industry | E-commerce, Sports & Fitness |
| Founded | 1968 |
| Headquarters | Bern |
| Parent Company / Owner | Gresvig |
| Main Competitors | Decathlon (69/100), Sprinter (63/100), Foot Locker (90/100), JD Sports (65/100), Forum Sport (76/100), El Corte Inglés Deportes (90/100) |
Moz Domain Authority 48/100 vs category average 44 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #411,378 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Intersport has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Tienda de deportes online donde podrás encontrar toda ropa de deporte de mujer, hombre y niños. Descubre las nuevas tendencias en ropa deportiva." (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 4 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is ES-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Facebook, Instagram, X (Twitter), YouTube, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Intersport?", Claude could identify the brand as of September 2026. Intersport is a major international sporting goods retailer, and intersport.es is its Spanish e-commerce site selling sports apparel, footwear, and equipment from both branded lines and its own private labels. Best known for Being a large multinational chain of sporting goods stores with a wide network of physical locations across Europe including Spain.
When asked "Best brands similar to Intersport?", Claude would recommend Intersport as of September 2026. It's one of the biggest and most established sporting goods retailers in Spain and Europe, so it's a natural mention alongside brands like Decathlon or Sprinter.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Intersport's main competitors in E-commerce: Decathlon (69/100), Sprinter (63/100), Foot Locker (90/100), JD Sports (65/100), Forum Sport (76/100).
Sources: Brand Analyzer scan
Intersport has moderate AI-search visibility, scoring 60/100 on Brand Analyzer's AI visibility composite (visibility 70, trust 46, recommendation 57). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Intersport official site
Intersport was founded in 1968. Intersport operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Intersport is headquartered in Bern. Intersport operates in the E-commerce category.
Sources: Wikidata
Intersport offers sports clothing, footwear and equipment for men, women and children, covering categories such as running, football, fitness and general active lifestyle needs, featuring brands like Nike, adidas, HOKA and Under Armour.
Sources: Intersport official site
Intersport scores 57/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Intersport official site
Intersport is an international sporting goods retailer founded in 1968, headquartered in Bern, Switzerland, and owned by Gresvig. It operates an online store, intersport.es, selling sportswear, footwear and equipment for men, women and children.
Sources: Intersport official site
Intersport sells sports clothing, footwear and equipment for men, women and children through its online store, offering products from major brands like Nike, adidas, HOKA and Under Armour, along with free shipping and access to new seasonal collections and trends.
Sources: Intersport official site
Intersport can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Intersport official site
Intersport is owned by or part of Gresvig. Intersport operates in the E-commerce category.
Sources: Wikidata
Intersport is known for being an international multi-brand sporting goods retailer that combines a wide catalog of leading sports brands with online shopping convenience and free shipping, catering to running, football, fitness and active lifestyle customers.
Sources: Intersport official site
Intersport is used by men, women and children who are sports enthusiasts, particularly those interested in running, football, fitness and an active lifestyle, and who are looking for apparel, footwear and accessories from recognized sports brands.
Sources: Intersport official site
Intersport scores 60/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Intersport has a moderate AI-visibility profile at 60/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (70/100) and its weakest is trust (46/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #411,378 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Intersport from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Intersport: Inter Milan Online Store (78/100), Interceramic (78/100), Investors Club (78/100), Invicta (78/100).
A step up - brands to learn from: Zoo Med Laboratories (81/100), ZonGuru (81/100).
Category leader: DHL (97/100).
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