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Forum Sport (forumsport.com) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Sports & Fitness brands, Fashion & Apparel brands, in the 42nd percentile of 14216 E-commerce brands.
Forum Sport is a Spanish sporting goods retailer founded in 1991 and headquartered in Basauri. It operates an e-commerce platform offering more than 5,000 products from leading brands across categories such as running, cycling, football, mountain sports, skiing, snow sports, electronics, fitness, and sportswear and footwear. The company emphasizes competitive pricing and fast delivery, shipping orders within 24 hours. Its target audience includes sports enthusiasts of all ages seeking equipment, apparel, and footwear for a variety of athletic activities.
| Brand Name | Forum Sport |
|---|---|
| Domain | forumsport.com |
| Industry | E-commerce, Sports & Fitness |
| Founded | 1991 |
| Headquarters | Basauri |
| Main Competitors | Decathlon (76/100), Deporvillage (73/100), Sprinter (63/100), El Corte Inglés Deportes (90/100), Intersport (78/100), Zalando Sports (85/100), Runnea (81/100), Trekkinn (84/100) |
Moz Domain Authority 53/100 vs category average 44 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #66,872 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Forum Sport appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Todas las marcas líderes de running, ciclismo, fútbol, montaña, esquí, snow, electrónica, fitness, ropa deportiva, calzado deportivo al mejor pre…" (Meta description: 29 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is ES-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on LinkedIn, X (Twitter), Facebook, Instagram; no detected presence on YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Forum Sport?", Claude could identify the brand as of September 2026. Forum Sport is a Spanish sporting goods retailer that sells sportswear, footwear, and equipment for activities like running, hiking, cycling, and team sports through both physical stores across Spain and its e-commerce site. Best known for Being a major Spanish multi-brand sports retail chain with a strong online store.
When asked "Best brands similar to Forum Sport?", Claude would recommend Forum Sport as of September 2026. It's a well-known sports retailer in Spain and would be a relevant mention if a user is asking about sporting goods e-commerce options in that market.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Forum Sport's main competitors in E-commerce: Decathlon (76/100), Deporvillage (73/100), Sprinter (63/100), El Corte Inglés Deportes (90/100), Intersport (78/100).
Sources: Brand Analyzer scan
Forum Sport offers sports equipment, clothing, and footwear across categories including running, cycling, football, mountain sports, skiing and snow sports, electronics, and fitness. The company carries products from leading sports brands and maintains an inventory of more than 5,000 items, with delivery available within 24 hours.
Sources: Forum Sport official site
Forum Sport has moderate AI-search visibility, scoring 52/100 on Brand Analyzer's AI visibility composite (visibility 49, trust 51, recommendation 59). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Forum Sport official site
Forum Sport was founded in 1991. Forum Sport operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Forum Sport is headquartered in Basauri. Forum Sport operates in the E-commerce category.
Sources: Wikidata
Forum Sport scores 59/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Forum Sport official site
Forum Sport is a Spanish sporting goods e-commerce and retail company founded in 1991 and headquartered in Basauri. It sells sports equipment, apparel, and footwear from leading brands across multiple sports categories.
Sources: Forum Sport official site
Forum Sport sells sporting goods, including footwear, apparel, and equipment for running, cycling, football, mountain sports, skiing, snow sports, electronics, and fitness, through its online store and physical retail presence, offering over 5,000 products with 24-hour shipping.
Sources: Forum Sport official site
Forum Sport can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Forum Sport official site
Forum Sport is known for offering a wide selection of leading sports brands in one place, covering categories like running, cycling, football, mountain, ski, and fitness, combined with competitive pricing and fast 24-hour delivery on over 5,000 products.
Sources: Forum Sport official site
Forum Sport is used by sports enthusiasts and athletes of all ages who need equipment, apparel, and footwear for activities such as running, cycling, football, mountain sports, skiing, and fitness.
Sources: Forum Sport official site
Forum Sport scores 52/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Forum Sport has a limited AI-visibility profile at 52/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (59/100) and its weakest is visibility (49/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #66,872 (Tranco) and a Moz Domain Authority of 53/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Forum Sport from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Forum Sport: Force of Nature Meats (76/100), FORCE America (76/100), Fox Creek Wines (76/100), Foxy Locks (76/100).
A step up - brands to learn from: Zoo Med Laboratories (81/100), ZonGuru (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.