Interwetten Brand Score: 73/100 - Brand-Ready tier

Sport bets and top odds online

Interwetten (interwetten.gr) scores 73 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Sports & Fitness brands, Media & Entertainment brands, Technology brands, in the 36th percentile of 10217 Sports & Fitness brands.

AI Snapshot

Interwetten is an online sports betting company operating since 1990, with online betting services since 1997. Headquartered in Gżira, Malta, it offers a wide range of sports bets, live betting, and top odds, targeting sports enthusiasts seeking a secure, fair, and feature-rich betting platform. The company emphasizes over 30 years of industry experience, certified fairplay, responsible gaming standards, and 24-hour customer service.

Key facts about Interwetten

Brand Name	Interwetten
Domain	interwetten.gr
Industry	Sports & Fitness, Media & Entertainment
Founded	1990
Headquarters	Gżira
Main Competitors	Bet365 (83/100), William Hill (84/100), bwin (85/100), Betfair (86/100), Stoiximan (70/100), Novibet (62/100), OPAP (57/100)

Evidence

Moz Domain Authority 34/100 vs category average 42 / leader 94 - limited third-party links, so AI systems rarely encounter mentions of the brand.

Ranked #1,129,726 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.

Interwetten has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.

The homepage meta description reads "Sport bets at Interwetten - the sport bets provider for more than 30 years! ✓ Large betting range ✓ Sport bets ✓ Live bets ✓ Football bets ✓ Top odds ✓ 24h customer service ✓ Onlin…" (Meta description: 51 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Detected tech stack: Cloudflare.

Social footprint: verified profiles on Facebook, Instagram, X (Twitter), GitHub; no detected presence on LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know Interwetten?

Live results from asking a general-purpose AI assistant about the brand, checked October 2026.

When asked "What is Interwetten?", Claude could identify the brand as of October 2026. Interwetten is an online sports betting and gambling company founded in Austria in 1990, and interwetten.gr is its Greek-market site offering sports betting, casino games, and live betting odds. Best known for being one of the longest-running European online sportsbooks, known for competitive betting odds.

When asked "Best brands similar to Interwetten?", Claude would recommend Interwetten as of October 2026. It's a well-established and licensed bookmaker with a long track record in the European online betting market, so it would naturally come up alongside similar sports betting brands.

People Also Ask About Interwetten

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are Interwetten's main competitors?

Interwetten's main competitors in Sports & Fitness: Bet365 (83/100), William Hill (84/100), bwin (85/100), Betfair (86/100), Stoiximan (70/100).

Sources: Brand Analyzer scan

How visible is Interwetten in AI search?

Interwetten has limited AI-search visibility, scoring 49/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 15, recommendation 61). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.

Sources: Interwetten official site

When was Interwetten founded?

Interwetten was founded in 1990. Interwetten operates in the Sports & Fitness category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

Where is Interwetten headquartered?

Interwetten is headquartered in Gżira. Interwetten operates in the Sports & Fitness category.

Sources: Wikidata

What products or services does Interwetten offer?

Interwetten offers online sports betting services, including a large range of sports bets, live (in-play) betting, and football-specific betting markets. It provides top odds, a simple registration process, and continuous 24-hour customer service support.

Sources: Interwetten official site

Does ChatGPT recommend Interwetten?

Interwetten scores 61/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Sports & Fitness options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.

Sources: Interwetten official site

What is Interwetten?

Interwetten is an online sports betting company that has been operating since 1990, offering sports wagering services online since 1997. It is headquartered in Gżira, Malta, and serves bettors through a digital platform featuring sports bets, live betting, and competitive odds.

Sources: Interwetten official site

What does Interwetten do?

Interwetten provides online sports betting services, including pre-match and live bets across a large range of sports, with a focus on football. It offers top odds, an easy registration process, and 24-hour customer service to support its betting platform.

Sources: Interwetten official site

How can Interwetten improve its AI discoverability?

Interwetten can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: Interwetten official site

What is Interwetten known for?

Interwetten is known for its long-standing presence in the online sports betting industry, having operated since 1990 and offered online betting since 1997. It is recognized for its large betting range, live betting options, top odds, and certified fairplay and responsible gaming standards.

Sources: Interwetten official site

Who uses Interwetten?

Interwetten is used by sports enthusiasts and bettors who are looking for a reliable, secure, and feature-rich online platform to place sports and live bets.

Sources: Interwetten official site

Recommendations

• Improve meta descriptions for AI - Write clear, concise meta and Open Graph descriptions that answer 'what does this company do?' in 10-30 words. AI systems rely heavily on these to summarize your brand. (impact: high, effort: quick_win)
• Add structured data and Open Graph tags - Add JSON-LD structured data (Organization, FAQ schemas) and complete Open Graph tags (og:title, og:description, og:image, og:type). This helps AI systems and social platforms accurately represent your brand. (impact: high, effort: moderate)
• Boost search engine authority - Your Moz Domain Authority indicates limited search ranking potential. Improve it by building high-quality backlinks, optimizing on-page SEO, and publishing authoritative content. (impact: medium, effort: major)
• Build a content ecosystem - Add a blog, documentation, or help center to your website. A rich content ecosystem signals brand maturity and authority. (impact: medium, effort: major)
• Build web authority and backlinks - Grow your domain's authority by earning backlinks from reputable sites, publishing valuable content, and engaging in industry communities. Higher domain authority improves both search rankings and brand perception. (impact: medium, effort: major)

AI visibility

Interwetten scores 49/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Interwetten has a limited AI-visibility profile at 49/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (65/100) and its weakest is trust (15/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #1,129,726 (Tranco). The main gaps holding it back: a low Moz Domain Authority of 34/100, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Interwetten from memory (October 2026) - a sign these signals are paying off.

Visibility - 65/100

• Wikipedia presence - 40/40
• Wikidata entity - 25/25
• Web popularity (Tranco) - 0/20
• Reddit visibility - 0/15

Trust - 15/100

• Domain Authority - 8/30
• Backlink trust (spam score) - 3/10
• Schema.org structured data - 0/25
• Knowledge graph anchors (sameAs) - 0/15
• llms.txt convention - 0/10
• Reddit sentiment (heuristic) - 4/10

Recommendation likelihood - 61/100

• robots.txt AI bot permissions - 30/30
• Sitemap.xml presence - 10/10
• Help center / Docs hub - 6/15
• FAQ presence - 3/15
• Category-relative authority - 5/20
• Category leader signals - 7/10

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

• Name Quality - 85/100
• Digital Presence - 82/100
• Visual Identity - 97/100
• Messaging Clarity - 95/100
• Trust Foundation - 70/100
• AI Discoverability - 51/100
• Brand Authority - 48/100

Peer brands

Ranked closest to Interwetten: Gumotex (73/100), In Fisherman (73/100), International Practical Shooting Confederation (IPSC) (73/100), Irwindale Speedway (73/100).

A step up - brands to learn from: Zhou Nutrition (81/100), Zebco (81/100).

Category leader: Complex (97/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

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